It is no secret that the ticketing industry, like other markets throughout the struggling economy, is dealing with plethora of financial and business issues, but TicketsNow President and CEO Cheryl Rosner believes that ticket companies should embrace the challenges.

Rosner was one of several Chicago-area business leaders to offer her views on current market conditions before the Chicagoland Entrepreneurial Center this week, and the overall tone of the briefing was one of more economic gloom for the immediate future.

TicketsNow, a subsidiary of Ticketmaster Entertainment, is in the midst of eliminating more than 60 jobs as part of cost-cutting moves overseen by Ticketmaster. But, as of 10am EST today, November 20, Ticketmaster was still struggling with convincing Wall Street that its initiatives would take flight, and the stock was still trading below $6 per share at about $5.75. See ticker below.

“Volatility is going to be what we deal with on a daily basis,” Rosner told the group, as reported by Medill Reports. “Ensuring that we lean into that risk, lean into that volatility and run our businesses in a way that will allow us to continue to operate very effectively is the name of the game, it’s how you are going to win.”

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She added that companies should use the down markets to scoop up talented employees that otherwise might not be available in more robust economic times.

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