Promoter Goldenvoice/AEG has launched a North American festival division headed by music industry veteran Stuart Ross, who will be in charge of production and operations.

Ross will work on the company’s festivals, including the Coachella Valley Music & Arts Festival (Indio, CA), Stagecoach Country Music Festival (Indio, CA), The Mile High Festival (Commerce City, CO), Rothbury (Rothbury, MI) and All Points West Music & Arts Festival (Jersey City, NJ), among others.

A 30-year industry veteran, Ross was part of the original Lollapalooza team (1991-97), worked with Tom Waits for more than 20 years as his North American booking agent and tour director, and also served as tour accountant and/or tour manager for Metallica, George Michael, Weezer and Spinal Tap.

In addition to his new position, Ross will continue as Waits’ booking agent and continue to operate his tour consulting firm, Music Tour Consulting.

Coachella will be held April 17-19; Stagecoach, April 25-26; Mile High Festival, July 18-19; Rothbury (July 2-5); and All Points West is yet to be announced.