London, ENG (viagogo) March 30, 2009 – viagogo (www.viagogo.co.uk), Europe’s leading secondary ticketing company, has today signed a deal with Festival Republic to become the official secondary ticketing and ticket exchange partner of the Reading, Leeds and Latitude Festivals.

This deal marks the first time major music festivals have signed a partnership of this kind. viagogo is not a primary ticket seller but allows fans to buy and sell tickets in a secure environment. viagogo guarantees the transaction and delivery of tickets so fans who buy will actually get their tickets, and fans who sell will actually get paid. viagogo will not sell a ticket it doesn’t have. viagogo will also have a physical pick-up point at Leeds and Latitude festival sites and a pick up point in reading town centre to allow fans to collect their tickets at or very close to the event.

Since 2006, viagogo has provided the official ticket resale service for top football clubs such as Manchester United, and Chelsea FC. The Manchester United and Chelsea FC ticket exchanges allow season ticket holders to sell their spare tickets to other fans in a safe and secure environment. This new deal follows viagogo’s partnerships with Madonna and Andrew Lloyd Webber’s Really Useful Group and further cements viagogo as Europe’s market leading secondary ticketing company.

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Melvin Benn, Managing Director of Festival Republic said: “There were some disastrous ticketing issues last year leaving many fans disappointed after ‘buying’ non-existent resale tickets. A number of rouge ticketing websites sprung up offering fans tickets to our festivals that they did not posses. We have therefore agreed to work with viagogo as the recommended and only official ticket exchange for the Reading, Leeds, and Latitude festivals. If fans use other ticket exchanges or buy from unauthorized agents they risk being defrauded and not getting their festival tickets.”

Eric Baker, CEO of viagogo said: “viagogo is thrilled to have been chosen as the official ticket exchange for 2009’s Reading, Leeds and Latitude festivals. It is an honour to be working with these events, which are among the premiere music festivals in all the world.”

To buy tickets for The Reading, Leeds and Latitude Festivals through viagogo, click on http://www.viagogo.co.uk/Concert-Tickets/Festivals

Harry Porter
Senior Account Manager
freud communications
55 Newman Street,

T: +44 (0)20 3003 6380
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