“FanHouse.com Launches Ticket-Buying Capability With StubHub”
New York, NY (AOL and StubHub) May 5, 2009 – AOL’s FanHouse.com, http://www.fanhouse.com, and StubHub, http://www.stubhub.com, the world’s largest ticket marketplace, announced a new ticket marketplace across Fanhouse.com that provides fans a new way to buy and sell tickets. This agreement marks the first StubHub partnership with FanHouse.com.
FanHouse.com, launched in January 2009, is the main sports destination for AOL’s MediaGlow publishing division, http://www.mediaglow.com, which was formed to centralize AOL’s content properties. MediaGlow plans on launching 30 new sites in 2009.
“We are excited to offer our consumers the opportunity to access tickets to their favorite teams while they are following the latest scores and stats and connecting with other fans in the FanHouse community,” said Marty Moe, Senior Vice President, MediaGlow. “StubHub provides a reputable ticket marketplace for fans and is another way we are partnering with top-tier companies to help build FanHouse.com into one of the blue chip sports media brands.”
With the new agreement, StubHub is integrated in multiple areas throughout FanHouse.com, allowing fans to shop for or sell tickets to their favorite teams’ events. FanHouse.com now features convenient ticket buying opportunities on the left navigation of every sports page and team page, within the league scores pages for each game, on every team schedule and on every league standings page.
“Partnering with AOL and FanHouse exposes StubHub’s service to yet another passionate and engaged sports fan base,” said Ray Elias, Director of Marketing for StubHub. “This integration ensures users of FanHouse will have all the information they need to follow their favorite teams both in and out of the stadium.”
StubHub’s unique, unrestricted marketplace, dedicated solely to tickets, provides fans the choice to buy or sell their tickets in a safe, convenient and guaranteed environment. The company’s FanProtectTM Guarantee and award-winning customer satisfaction are attributes that have made StubHub a destination for millions of ticket buyers and sellers.
FanHouse.com is aggressively building one of the strongest teams of journalists in sports media, recently adding more than 15 top sports writers from across the country, including Jay Mariotti, Kevin Blackistone, Lisa Olson, David Whitley and Terence Moore, and others covering all major sports including NFL, NBA, MLB, as well as top NCAA football, basketball, and baseball teams, mixed martial arts and fantasy sports. FanHouse.com has an experienced and diverse team of writers with seven Baseball Hall of Fame voters, seven African-American writers, and four women reporters.
FanHouse.com also includes a full suite of essential information such as standings, schedules, photos, stats and news feeds, as well as live blogging and in-depth analysis during games and events. FanHouse.com targets men 18-34 and reaches more than 9.7 million unique visitors a month, according to March 2009 comScore Media Metrix data. The FanHouse blog received a 2008 EPpy Award for Best Sports Blog from Editor & Publisher magazine and has been nominated for Best Sports blog EPpy in 2009.
MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and attracts more than 67 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with music artists like Madonna and companies such as ESPN and American Express.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com.