When LiveNation dropped their service fees on ampitheater lawn ticket purchases on select Wednesdays, the company was using this alternative pricing strategy in an...

When LiveNation dropped their service fees on ampitheater lawn ticket purchases on select Wednesdays, the company was using this alternative pricing strategy in an attempt to price for profit, not margin. LiveNation could see an increase in per-head ancillary revenue at the show as a result of this waived fee.