Dynamic pricing has increase San Francisco Giants ticket sales. This season, 2,000 of the 42,000 tickets available were sold using this demand-based pricing strategy...

Dynamic pricing has increase San Francisco Giants ticket sales. This season, 2,000 of the 42,000 tickets available were sold using this demand-based pricing strategy and the team is selling about 20 percent more tickets in these sections. Qcue developed the software used to price the tickets.