No sooner had Lollapalooza 2009 ended than a special $60 early bird promotion for 2010 went up and sold out within minutes. The $60 promotion included admission to all three days of next year’s event.
The special three-day souvenir pass for the festival’s next edition, to be held August 6-8, went on sale last Friday, August 14, on the festival’s official Web site. It is unknown how many of the $60 tickets went up for sale. Charlie Walker, a principal of Lollapalooza promoter C3 Presents, told TicketNews that festival numbers are not issued outside of final attendance.
For those who missed out, $175 general admission three-day early bird passes goes on sale August 17. With the tickets being advertised “at the 2009” price, could indicate a price hike for next year’s festival.
Putting tickets up without announcing a lineup is nothing new for Lollapalooza; C3 Presents has done this in the past. The Austin, TX-based company revived the festival in 2005 as a destination festival, calling Chicago’s Grant Park home for the next nine years.
Launched in 1991 by Jane’s Addiction singer Perry Farrell as a traveling music festival through 1997, Lollapalooza took a five-year hiatus, returned in 2003 but was cancelled in 2004.