Broadway caught a slight chill this past week as ticket sales were down compared to the previous reporting period, going from $21,117,855 to $20,654,736. Overall, ticket sales to date are $421,049,483 compared to $425,731,352 the previous season. The gap between the two continues to drop from -1.6 percent the previous reporting period, improving to -1.1 percent this past week.
Looking at overall attendance, there was a drop from close to 87 percent the previous week to almost 84 percent this past week. The million-dollar circle was once again led by Wicked at the Gershwin followed by Billy Elliot at the Imperial, The Lion King at the Minskoff, A Steady Rain at the Schoenfeld, Jersey Boys at the August Wilson and West Side Story at the Palace. In all, there are now 32 productions on the Great White Way: ten plays, two specials and 20 musicals.
The highest Average Admission was set at $139.92, as well as the Top Ticket at $375 by the play, “A Steady Rain.” The two-man play features big draws by Daniel Craig and Hugh Jackman.
Comparing the percentage of change in attendance between last week and the previous week, Brighton Beach Memoirs at The Nederlander saw the largest boost in attendance, 11 percent, while Mary Poppins at the New Amsterdam saw the largest drop at 14.5 percent. Bye Bye Birdie at the Henry Miller reported the largest increase dollar-wise between the two weeks, a gain of $86,722, while the largest drop, $139,849, was reported by The Phantom of the Opera at the Majestic.
Opening this past week was the musical Memphis at the Shubert on October 19, After Miss Julie at the American Airlines on October 22 and “Brighton Beach Memoirs” on October 25.
In previews at this time are:
• Finian’s Rainbow at the St. James, opening October 29
• Ragtime at the Neil Simon, opening November 15
• In the Next Room at the Lyceum, opening November 19
• Fela! at the Eugene O’Neill, opening November 23
Please note: Beginning with the week ending May 31, 2009, “Gross” represents Gross Gross and “Attendance” represents Total Attendance. For every week prior to May 31, these numbers represent Net Gross and Paid Attendance respectively. The Broadway League took this into account when comparing this season’s figures to the previous season’s and made adjustments accordingly.
Broadway Gross Ticket Sales Week ending October 25, 2009
All data provided by The Broadway League
Broadway Gross Ticket Sales
|Weekly Gross||Total Atten.||Prev.||Perf.||Total Capacity||Avg. Ticket Price||Atten. %|
|A Steady Rain
|After Miss Julie
|Brighton Beach Memoirs
|Burn the Floor
|Bye Bye Birdie
|God of Carnage
|In the Heights
|In the Next Room
|Next to Normal
|Rock of Ages
|The 39 Steps
|The Lion King
|The Phantom of the Opera
|The Royal Family
|West Side Story