PRESS RELEASE: “VIAGOGO NAMED OFFICIAL PREMIUM TICKETING PARTNER FOR LIVE NATION ON MICHAEL BUBLÉ’S UK TOUR” London, ENG (viagogo) 29 October 2009 – viagogo,...

PRESS RELEASE: “VIAGOGO NAMED OFFICIAL PREMIUM TICKETING PARTNER FOR LIVE NATION ON MICHAEL BUBLÉ’S UK TOUR”

London, ENG (viagogo) 29 October 2009 – viagogo, Europe’s leading secondary ticketing company (www.viagogo.co.uk), has partnered with Live Nation to be the official premium and secondary ticketing partner for Michael Bublé’s hotly anticipated UK tour.

Fans will be able to access exclusive premium tickets on viagogo.co.uk for the seven date tour which starts on 6th May 2010 in the Sheffield Arena and finishes at the O2 Arena in London on 15th May.

Eric Baker, CEO of viagogo, said: “We are delighted to partner with Live Nation on what will undoubtedly be a fantastic tour. This partnership further demonstrates that viagogo is the secondary ticketing partner of choice for the music industry.”

To buy tickets, go to: http://www.viagogo.co.uk/Concert-Tickets/Rock-and-Pop/Michael-Buble-Tickets

About viagogo

viagogo is Europe’s leading ticket exchange that allows people to buy and sell live event tickets in a safe and 100% guaranteed way. viagogo is bringing efficiency and transparency to what has traditionally been a murky marketplace. By managing payment and delivery, viagogo guarantees that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was launched in August 2006 with landmark deals to become the official secondary ticketing partner of two of the leading English football clubs Manchester United and Chelsea, making it the only way of legally re-selling tickets to these clubs, due to the special laws in England. Similar partnerships followed with German giants Bayern Munich, Everton, Hearts and leading rugby clubs, Leicester Tigers, London Wasps and Harlequins RFC.

Deals followed with the likes of the Independent and Lastminute.com and Warner Music International became the first music label to partner with a secondary ticketing company. A deal between viagogo and Live Nation in the Netherlands was the first ever partnership between a secondary ticketing company and a music promotion company. viagogo pioneered the first charity auctions, working directly with music artists such as James Blunt and Peter Gabriel.

In May 2008, viagogo struck a partnership with the biggest female recording artist in the world. It became the official premium and secondary ticketing partner for Madonna’s Sticky and Sweet European tour. This is the first time an artist has signed a deal of this kind, signalling a dramatic shift for both the recording and ticketing industries and proving viagogo to be a true market leader.

In November 2008 viagogo moved into theatre with the world’s leading theatre impresario: Andrew Lloyd Webber and his Really Useful Group. Again this was a first, marking the first time that a theatre producer had struck a ticketing deal of this kind.

March 2009 saw viagogo sign a deal with Festival Republic (organisers of the Reading, Leeds and Latitude Festivals) and the Isle of Wight Festival. These historic deals give fans the opportunity to buy and sell tickets to the festivals in a safe and secure environment on viagogo. It is the first time that music festivals have endorsed the secondary ticketing market.

viagogo provides fans with its safe, secure exchange in the UK, Germany, France, Netherlands and the US. Further expansion across Europe will follow in the near future.

viagogo was set up by Eric Baker, the co-founder of StubHub.com, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m.

For more information about viagogo please contact:
Harry Porter or Louise Myson at freud communications
Tel: 020 3003 6300; Email: firstname.surname@freud.com