Perhaps reflecting the positive economic forecasts for next year, or maybe because the team froze prices in 2009, the Boston Red Sox are planning to raise ticket prices in 2010 by as much as $5 for some seats.
On average, prices are rising by about 3.8 percent, and the tickets that are rising by $5 are premium seats in the Field Box, Loge Box and Green Monster sections. Many of those tickets already carry face value prices in excess of $120.
The Red Sox are one of baseball’s most popular teams, and considering the small seating capacity of Fenway Park (about 36,000), fans expect to pay more for tickets at face value and on the secondary market. In 2009, Red Sox ticket prices ranged from a low of $12 to a high of $325 at face value. The team has sold out every game at Fenway since mid-May 2003.
The $12 tickets will remain for 2010, and about 63 percent of seats will carry a face value of $52 or less, according to team officials. Attendance in 2009 set a team record at 3,062,699. In addition, tickets for several sections will remain unchanged.
The World Series Champion New York Yankees and the Red Sox were one and two with the highest average ticket prices in 2009, according to Team Marketing Report, at $72.97 and $50.24, respectively.
“We are fortunate that Red Sox Nation invests in this team year after year, and we will remain true to our fundamental pledge to field a team worthy of the fans’ support by investing each year in a formidable roster of uniformed personnel at both the Major and Minor League levels,” Larry Lucchino, president and CEO of the Red Sox, said in a statement.