Concert promotions giant Live Nation is teaming up with Apple’s iTunes in order to sell videos of concerts Live Nation has produced. According to Reuters, the downloads will start at $7.99 each, and initially about 20 acts will be showcased. Live Nation films concerts in about 80 of its venues, and the company plans to eventually offer thousands videos. Among the acts that will be showcased initially include Ziggy Marley and Jesse McCartney.

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