PRESS RELEASE: “UNIVERSITY OF IOWA’S HANCHER AUDITORIUM SELECTS AUDIENCEVIEW TICKETING” Toronto, CAN (AudiencView) 12/02/2009 – AudienceView today announced that The University of Iowa’s Hancher...


Toronto, CAN (AudiencView) 12/02/2009 – AudienceView today announced that The University of Iowa’s Hancher Auditorium has selected its state of the art ticketing system to increase online ticket sales, manage membership programs and utilize the system’s advanced Customer Relationship Management (CRM) features. Iowa’s Hancher Auditorium is among the leading university-based arts presenters in the nation and provides an annual innovative arts-education program that reaches across Iowa. The AudienceView system has allowed Hancher’s box office to seamlessly manage ticket inventory for eleven venues in the area, a situation made necessary by flooding in 2008, which closed Hancher’s facility.

“We have a broad audience of very loyal patrons that we want to engage and interact with frequently, especially now that our productions are appearing across eleven different venues,” said Rob Cline, Hancher’s director of marketing and communications.. “The AudienceView System gives us the tools we need to manage tickets across a number of venues and effectively be able to connect with our loyal patrons. Until we unveil our new building, our goal is to stay in touch with our patrons and our large Iowa student population and to continue to inspire them with the world’s best productions and a leading arts-education program.”

“We are very pleased to add Iowa’s Hancher Auditorium to our client roster. We look forward to working with them to utilize AudienceView’s Customer Relationship Management and marketing features to deliver outbound campaigns that will capture the attention of their loyal patrons and large student population,” added Jeff Koets, Vice President of Sales and Marketing from AudienceView.

In the spring of 2010, Hancher will present a wide variety of performances, including the Broadway smash Avenue Q, An Evening with Rosanne Cash, Luna Negra Dance Theatre, the Winard Harper Sextet, Interpreti Veneziani, and more.

About Hancher Auditorium
Hancher connects great artists with great audiences. Supporting the creation of new work and presenting a variety of dance, theatre, music, and family events, Hancher is one of the most respected arts presenters in the nation. The auditorium was severely damaged by floodwaters in the summer of 2008. A new facility will be designed and built over the next several years. Meanwhile, Hancher continues to present in alternate locations.

About AudienceView
AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solutions to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. More information about AudienceView Ticketing can be found at

Press Contact:
Stefanie Nastou