After reuniting in 2009, Creed will be back on the national tour circuit this summer for another round of concerts. But this time around, the band hopes to boost sales for the 26-date itinerary with a special “20-10 Tour” ticket promotion.

Most markets on the summer tour will offer an all-in ticket price of $20 for the first 2,010 reserved seats sold. The all-in pricing structure incorporates fees and service charges into the ticket price, creating a flat rate. After the 2,010-seat mark, remaining tickets will carry face values of just $10 or $20, plus applicable fees.

The first round of public ticket sales will begin over the April 23-24 weekend, with additional ticket sales scattered through May.

The tour launches with a July 28 concert at Jiffy Lube Live in Bristow, VA, and concludes with a September 4 event at The Cynthia Woods Mitchell Pavilion in The Woodlands, TX. The itinerary also includes concerts on August 4 at Comcast Center in Mansfield, MA; August 15 at First Midwest Bank Amphitheatre in Tinley Park, IL; and August 31 at Cruzan Amphitheatre in West Palm Beach, FL.

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Five markets on the tour are not participating in the “20-10” promotion: Mount Pleasant, MI; August Rama, ON; Sparta, WI; Sturgis, SD; and Gilford, NH. More details about the tour and its ticketing promotion can be found on Creed’s official Web site.

While the band’s public statements have equated the ticketing promotion with an attempt to “stand up against rising concert costs,” the low-end pricing structure might also be a response to slow sales and disappointing attendance levels during Creed’s 2009 reunion tour.

Many markets on last summer’s itinerary reported attendance levels well below capacity. A report from the Times Union put attendance levels around 7,000 for Creed’s concert at the 25,000-capacity Saratoga Performing Arts Center in Saratoga Springs, NY.

As a result, promoters in some markets sought creative ways to fill seats. In the days leading up to the band’s performance at the BJCC Arena in Birmingham, AL, tickets were “sold” on for $0, plus a 75-cent convenience charge and a $4.50 order processing fee, according to The Birmingham News. The report noted that Birmingham ticket prices initially ranged from $35 to $85 range before the steep reduction.

Creed announced its reunion in spring 2009 after officially parting ways in 2004. The reunion announcement and summer tour were followed closely by the October release of “Full Circle,” the band’s first studio album since 2001’s “Weathered.”

Creed itinerary:
(Dates are subject to change.)

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July 28 Bristow, VA Jiffy Lube Live
July 30 Mount Pleasant, MI Soaring Eagle Casino & Resort
July 31 Darien Center, NY Darien Lake Performing Arts Center
August 2 Uncasville, CT Mohegan Sun Arena
August 3 Mansfield, MA Comcast Center
August 5 Rama, ON Casino Rama Entertainment Centre
August 6 Cuyahoga Falls, OH Blossom Music Center
August 7 Sparta, WI Fort McCoy Army Base
August 9 Sioux City, IA Tyson Events Ctr. / Gateway Arena
August 10 Sturgis, SD Sturgis Rally
August 13 Cincinnati, OH Riverbend Music Center
August 14 Noblesville, IN Verizon Wireless Music Center
August 15 Tinley Park, IL First Midwest Bank Amphitheatre
August 17 Camden, NJ Susquehanna Bank Center
August 18 Scranton, PA Toyota Pavilion At Montage Mountain
August 20 Gilford, NH Meadowbrook U.S. Cellular Pavilion
August 21 Holmdel, NJ PNC Bank Arts Center
August 24 Wantagh, NY Nikon At Jones Beach Theater
August 25 Saratoga Springs, NY Saratoga Performing Arts Center
August 27 Raleigh, NC Time Warner Cable Music Pavilion
August 28 Virginia Beach, VA Virginia Beach Amphitheater
August 29 Atlanta, GA Aaron’s Amphitheatre At Lakewood
August 31 West Palm Beach, FL Cruzan Amphitheatre
September 1 Tampa, FL Ford Amphitheatre @ State Fairgrounds
September 3 Dallas, TX Center
September 4 The Woodlands, TX The Cynthia Woods Mitchell Pavilion