After reuniting in 2009, Creed will be back on the national tour circuit this summer for another round of concerts. But this time around, the band hopes to boost sales for the 26-date itinerary with a special “20-10 Tour” ticket promotion.
Most markets on the summer tour will offer an all-in ticket price of $20 for the first 2,010 reserved seats sold. The all-in pricing structure incorporates fees and service charges into the ticket price, creating a flat rate. After the 2,010-seat mark, remaining tickets will carry face values of just $10 or $20, plus applicable fees.
The first round of public ticket sales will begin over the April 23-24 weekend, with additional ticket sales scattered through May.
The tour launches with a July 28 concert at Jiffy Lube Live in Bristow, VA, and concludes with a September 4 event at The Cynthia Woods Mitchell Pavilion in The Woodlands, TX. The itinerary also includes concerts on August 4 at Comcast Center in Mansfield, MA; August 15 at First Midwest Bank Amphitheatre in Tinley Park, IL; and August 31 at Cruzan Amphitheatre in West Palm Beach, FL.
Five markets on the tour are not participating in the “20-10” promotion: Mount Pleasant, MI; August Rama, ON; Sparta, WI; Sturgis, SD; and Gilford, NH. More details about the tour and its ticketing promotion can be found on Creed’s official Web site.
While the band’s public statements have equated the ticketing promotion with an attempt to “stand up against rising concert costs,” the low-end pricing structure might also be a response to slow sales and disappointing attendance levels during Creed’s 2009 reunion tour.
Many markets on last summer’s itinerary reported attendance levels well below capacity. A report from the Times Union put attendance levels around 7,000 for Creed’s concert at the 25,000-capacity Saratoga Performing Arts Center in Saratoga Springs, NY.
As a result, promoters in some markets sought creative ways to fill seats. In the days leading up to the band’s performance at the BJCC Arena in Birmingham, AL, tickets were “sold” on Ticketmaster.com for $0, plus a 75-cent convenience charge and a $4.50 order processing fee, according to The Birmingham News. The report noted that Birmingham ticket prices initially ranged from $35 to $85 range before the steep reduction.
Creed announced its reunion in spring 2009 after officially parting ways in 2004. The reunion announcement and summer tour were followed closely by the October release of “Full Circle,” the band’s first studio album since 2001’s “Weathered.”
Creed itinerary:
(Dates are subject to change.)
| July 28 | Bristow, VA | Jiffy Lube Live |
| July 30 | Mount Pleasant, MI | Soaring Eagle Casino & Resort |
| July 31 | Darien Center, NY | Darien Lake Performing Arts Center |
| August 2 | Uncasville, CT | Mohegan Sun Arena |
| August 3 | Mansfield, MA | Comcast Center |
| August 5 | Rama, ON | Casino Rama Entertainment Centre |
| August 6 | Cuyahoga Falls, OH | Blossom Music Center |
| August 7 | Sparta, WI | Fort McCoy Army Base |
| August 9 | Sioux City, IA | Tyson Events Ctr. / Gateway Arena |
| August 10 | Sturgis, SD | Sturgis Rally |
| August 13 | Cincinnati, OH | Riverbend Music Center |
| August 14 | Noblesville, IN | Verizon Wireless Music Center |
| August 15 | Tinley Park, IL | First Midwest Bank Amphitheatre |
| August 17 | Camden, NJ | Susquehanna Bank Center |
| August 18 | Scranton, PA | Toyota Pavilion At Montage Mountain |
| August 20 | Gilford, NH | Meadowbrook U.S. Cellular Pavilion |
| August 21 | Holmdel, NJ | PNC Bank Arts Center |
| August 24 | Wantagh, NY | Nikon At Jones Beach Theater |
| August 25 | Saratoga Springs, NY | Saratoga Performing Arts Center |
| August 27 | Raleigh, NC | Time Warner Cable Music Pavilion |
| August 28 | Virginia Beach, VA | Virginia Beach Amphitheater |
| August 29 | Atlanta, GA | Aaron’s Amphitheatre At Lakewood |
| August 31 | West Palm Beach, FL | Cruzan Amphitheatre |
| September 1 | Tampa, FL | Ford Amphitheatre @ State Fairgrounds |
| September 3 | Dallas, TX | Superpages.com Center |
| September 4 | The Woodlands, TX | The Cynthia Woods Mitchell Pavilion |
