After reuniting in 2009, Creed will be back on the national tour circuit this summer for another round of concerts. But this time around,...

After reuniting in 2009, Creed will be back on the national tour circuit this summer for another round of concerts. But this time around, the band hopes to boost sales for the 26-date itinerary with a special “20-10 Tour” ticket promotion.

Most markets on the summer tour will offer an all-in ticket price of $20 for the first 2,010 reserved seats sold. The all-in pricing structure incorporates fees and service charges into the ticket price, creating a flat rate. After the 2,010-seat mark, remaining tickets will carry face values of just $10 or $20, plus applicable fees.

The first round of public ticket sales will begin over the April 23-24 weekend, with additional ticket sales scattered through May.

The tour launches with a July 28 concert at Jiffy Lube Live in Bristow, VA, and concludes with a September 4 event at The Cynthia Woods Mitchell Pavilion in The Woodlands, TX. The itinerary also includes concerts on August 4 at Comcast Center in Mansfield, MA; August 15 at First Midwest Bank Amphitheatre in Tinley Park, IL; and August 31 at Cruzan Amphitheatre in West Palm Beach, FL.

Five markets on the tour are not participating in the “20-10” promotion: Mount Pleasant, MI; August Rama, ON; Sparta, WI; Sturgis, SD; and Gilford, NH. More details about the tour and its ticketing promotion can be found on Creed’s official Web site.

While the band’s public statements have equated the ticketing promotion with an attempt to “stand up against rising concert costs,” the low-end pricing structure might also be a response to slow sales and disappointing attendance levels during Creed’s 2009 reunion tour.

Many markets on last summer’s itinerary reported attendance levels well below capacity. A report from the Times Union put attendance levels around 7,000 for Creed’s concert at the 25,000-capacity Saratoga Performing Arts Center in Saratoga Springs, NY.

As a result, promoters in some markets sought creative ways to fill seats. In the days leading up to the band’s performance at the BJCC Arena in Birmingham, AL, tickets were “sold” on for $0, plus a 75-cent convenience charge and a $4.50 order processing fee, according to The Birmingham News. The report noted that Birmingham ticket prices initially ranged from $35 to $85 range before the steep reduction.

Creed announced its reunion in spring 2009 after officially parting ways in 2004. The reunion announcement and summer tour were followed closely by the October release of “Full Circle,” the band’s first studio album since 2001’s “Weathered.”

Creed itinerary:
(Dates are subject to change.)

July 28Bristow, VAJiffy Lube Live
July 30Mount Pleasant, MISoaring Eagle Casino & Resort
July 31Darien Center, NYDarien Lake Performing Arts Center
August 2Uncasville, CTMohegan Sun Arena
August 3Mansfield, MAComcast Center
August 5Rama, ONCasino Rama Entertainment Centre
August 6Cuyahoga Falls, OHBlossom Music Center
August 7Sparta, WIFort McCoy Army Base
August 9Sioux City, IATyson Events Ctr. / Gateway Arena
August 10Sturgis, SDSturgis Rally
August 13Cincinnati, OHRiverbend Music Center
August 14Noblesville, INVerizon Wireless Music Center
August 15Tinley Park, ILFirst Midwest Bank Amphitheatre
August 17Camden, NJSusquehanna Bank Center
August 18Scranton, PAToyota Pavilion At Montage Mountain
August 20Gilford, NHMeadowbrook U.S. Cellular Pavilion
August 21Holmdel, NJPNC Bank Arts Center
August 24Wantagh, NYNikon At Jones Beach Theater
August 25Saratoga Springs, NYSaratoga Performing Arts Center
August 27Raleigh, NCTime Warner Cable Music Pavilion
August 28Virginia Beach, VAVirginia Beach Amphitheater
August 29Atlanta, GAAaron’s Amphitheatre At Lakewood
August 31West Palm Beach, FLCruzan Amphitheatre
September 1Tampa, FLFord Amphitheatre @ State Fairgrounds
September 3Dallas, Center
September 4The Woodlands, TXThe Cynthia Woods Mitchell Pavilion

Last Updated on April 21, 2010 by By Allison Reitz