PRESS RELEASE: “ProVenue(R) Ticketing Platform from Triumphs in Primary and Secondary Market Ticketing at Vancouver 2010” COSTA MESA, Calif. (PRNewswire) March 31, 2010...

PRESS RELEASE: “ProVenue(R) Ticketing Platform from Triumphs in Primary and Secondary Market Ticketing at Vancouver 2010”

COSTA MESA, Calif. (PRNewswire) March 31, 2010 –—a leading global provider of integrated, high-performance ticketing solutions—employed its proprietary, web-based ProVenue Ticketing Management System to handle 100-percent of the ticketing for the Vancouver 2010 Olympic and Paralympic Winter Games. ProVenue efficiently and successfully facilitated all primary sales for Olympic and Paralympic events—and in December of 2009, also established the first-ever officially sanctioned secondary ticketing platform in Olympic history.

“Ticketing operations ran smoothly throughout the Games,” said Caley Denton, Vice President, Ticketing and Consumer Marketing for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). “ was an exceptional partner and the ProVenue Ticketing System was easy to understand and convenient to use. It served fans across Canada and around the world, handling extreme volume with no complications. We consider it a great success.”

The fan-to-fan secondary ticket marketplace implemented in ProVenue for the Vancouver 2010 Olympic Games exceeded all sales expectations. The innovative platform allowed fans to post their tickets for resale or donate their tickets to charities and community organizations—It also had the functionality to provide sponsors the ability to consign available ticket inventory for resale at face value to Olympic fans. By making these transactions through the official and secure Vancouver 2010 ticketing website, all parties involved had the assurance that their tickets were genuine.

“We were pleased that the introduction of official secondary ticketing for the Games enjoyed such robust sales. Since this type of operation hadn’t been done before at the Olympic level, we weren’t sure what to forecast in terms of budget numbers, ticket price ceilings, or transaction volume,” said Larry Witherspoon, Chief Executive Officer, “The fact that we were able to rise to the challenge in handling the extraordinary demand is extremely gratifying and a major milestone for our ProVenue product.”

The fan-to-fan marketplace enabled ticket holders and sponsors to sign into their Vancouver 2010 ticketing account and post their tickets for resale to other fans. Sellers could name their own price, and buyers benefited from a wide range of ticket options. The variety of ticketing options helped to ensure that venues were full of cheering spectators during the Games.

The Vancouver 2010 experience builds on a longstanding record of Olympic ticketing success for, including involvement with the Atlanta 1996 Summer Games, the Sydney 2000 Summer Games and the Salt Lake 2002 Winter Games. continues its support of the Olympic movement as an official supplier of the Canadian Olympic team through 2012.

About is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A privately held subsidiary of MLB Advanced Media, LP, since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers at

Media Contact:
Chaeli Walker
Tel (714) 327-5492