PRESS RELEASE: “Tickets.com(R) Partners with Txtstation Global Mobile Marketing to Offer Clients Real-Time Mobile Interactivity with Fans”
COSTA MESA, Calif. (PRNewswire) May 5, 2010 – Tickets.com— a leading global provider of integrated, high- performance ticketing solutions—has announced a partnership with Txtstation Global Mobile Marketing, the recognized leader in mobile interactivity. The new alliance allows Tickets.com— the first and only ticketing company in the United States to offer both mobile ticket transactions and mobile barcode delivery— to expand and enhance the products and services it offers its clients in the explosively growing mobile realm.
By harnessing the power of mobile marketing from Txtstation, Tickets.com makes it possible for clients to dynamically interact with fans at games, concerts, events, and broadcasts in real-time. In addition to heightening the overall experience for consumers with interactive promotions and marketing, Txtstation capabilities will help Tickets.com clients strategically build brand identity with target markets with an engaged and captive audience in place. Custom programs and graphics will differentiate campaigns for each individual brand and client’s needs.
Additionally, real-time one-to-one dialogue with event attendees will allow Tickets.com clients to identify and capture data on potentially all audience members—not just ticket buyers—that can be used for opt-in, ongoing mobile marketing, cross promotions, and other revenue-building initiatives. Mobile marketing solutions from Txtstation also deliver incremental revenues from premium text messages (SMS), multi-media messages (MMS), and content downloads.
“Our alliance with Txtstation is in alignment with our strategy to partner with industry-leading companies who can provide exceptional technologies at competitive pricing,” said Sheri Fink, eCommerce and Strategic Alliances, Tickets.com. “We look forward to offering our clients real- time mobile interactivity with their fans.”
Txtstation Global Mobile Marketing (www.txtstation.com) has been providing mobile interactivity products and services to events, sports teams, music/entertainment properties, broadcasters, brands, and agencies since 2004. “We are excited about collaborating with Tickets.com to boost mobile interactivity for their clients,” said Michael Falato, Vice President of Sales & Business Development, Txtstation. “I think our companies are well matched in terms of commitment to technological innovation and customer service, and I see many opportunities for synergy in supporting Tickets.com and its broad range of clients.”
Tickets.com is at the vanguard of mobile technologies and website mobilization in the ticketing and admissions service industry. Its proprietary ProVenueMobile™ product is the first mobile ticketing technology allowing fans to browse listings and make real-time purchases from their mobile phones without the need to “click to call” to finalize the transaction. Its Tickets@Phone® technology is another pioneering product, offering consumers the option to digitally receive unique barcoded tickets directly and securely to their mobile phones for a 100% mobile—and green—ticket-buying experience.
Tickets.com is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, Tickets.com offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A privately held subsidiary of MLB Advanced Media, LP, since 2005, Tickets.com is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers at www.tickets.com.
Txtstation is a leading mobile marketing company specializing in sports and entertainment that allows broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, internet, and landlines.
Txtstation creates one to one ‘real time’ dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, Txtstation has been at the forefront of mobile interactivity designing ‘live’ integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response, encouraging brand loyalty, building email and cell phone databases, and increasing sales. www.txtstation.com