Broadway box office took a nose dive this past week, dropping to $18,941,220 from $22,321,137 the previous reporting period. The seasonal figures still outstrip...

Broadway box office took a nose dive this past week, dropping to $18,941,220 from $22,321,137 the previous reporting period. The seasonal figures still outstrip last season’s to date, $128,239,315 in ticket sales compared to $122,566,546 at the same point last season. The numbers represent a 4.6 percent increase overall.

Attendance was reported at almost 81 percent for the 26 productions on the Great White Way, down from 84 percent last report. Of these, seven (or 31 percent) racked up a million or better at the door. Those productions were Wicked at the Gershwin, The Lion King at the Minskoff, The Addams Family at the Lunt-Fontanne, Fences at the Cort, Promises, Promises at the Broadway, Billy Elliot at the Imperial and Mary Poppins at the New Amsterdam. “Fences” continues its popularity as the only play in the bunch and one of only four plays currently in production.

Looking at those meeting or exceeding their Gross Gross potential, three reported achieving beyond expectations. The most significant was “Fences” once again, achieving almost 131 percent, followed by “The Lion King” and “Wicked” at about 104 percent. The nearest runner-up was “The Addams Family,” a little over 85 percent. These same productions also met or exceeded 100 percent of capacity, followed closely by “Billy Elliot,” just over 99 percent.

“In the Heights” at the Rodgers saw the largest drop in attendance from one week to the next, going from 82 percent to 69 percent.

The Top Ticket is offered by Jersey Boys at the August Wilson. The Best Buy as indicated by the Average Paid Admission category is $45 for a ticket to the play Race at the Barrymore.

Closing its doors on Independence Day was the play “Next Fall” at the Helen Hayes. Theatergoers paid attention and “Next Fall” posted the largest dollar gain of any production, $76,957 over the previous week, as well as the largest percent of increase in attendance, up 25.5 percent. “A Little Night Music” continues its break and reopens July 13.

A new musical adaptation of the film “Elf” will be launched on Broadway for the holiday season according to The New York Times. It will open at the Hirschfeld in November and run through New Year. The lead role of Buddy, played by Will Ferrell in the movie, will be played by Christian Anderson.

Broadway Gross Ticket Sales Week ending July 4, 2010

All data provided by The Broadway League

Broadway Gross Ticket Sales
Week Ending July 4, 2010

Weekly GrossTotal Atten.Prev.Perf.Total CapacityAvg. Ticket PriceAtten. %
American Idiot
(St. James)
Billy Elliot
Come Fly Away
Everyday Rapture
(American Airlines)
In the Heights
Jersey Boys
(August Wilson)
La Cage aux Folles
Lend Me a Tenor
(Music Box)
Mamma Mia!
(Winter Garden)
Mary Poppins
(New Amsterdam)
Million Dollar Quartet
Next Fall
(Helen Hayes)
Next to Normal
Promises, Promises
Rock of Ages
South Pacific
The Addams Family
The Lion King
The Phantom of the Opera
West Side Story