PRESS RELEASE: “Fresh-thinking L.E.D Festival sells virally through Fatsoma, the social ticketing company”
MANCHESTER, UK (Fatsoma) July 19, 2010 – Brand new London Electronic Dance Festival, backed by promotion giants Cream, Goldenvoice and Loudsound have begun selling tickets through Manchester-based social ticketing company, Fatsoma. The festival, in its first year, has opted for a forward-thinking approach in addition to traditional ticketing channels.
L.E.D, held in Victoria Park on the August bank holiday weekend, are using Fatsoma to build a network of online reps, or brand ambassadors, to promote the festival to their friends and push the events virally in exchange for commission. This allows the promoter to reach a wider audience than would otherwise be possible. Reps can create a rep profile page, through which to sell the festival tickets, which is heavily customisable, such as adding a branded background, profile picture, and URL.
Fatsoma Director, Paul Stacey, said, “With the UK festival market being so widely contested this year, it is not surprising that we have seen a number of forward-thinking festival organisers pursuing alternative routes to ensure that their tickets sell faster than their competitors. At Fatsoma we aim to provide this alternative; a viral ticketing solution to fit today’s social marketplace.”
This strategy has been hugely successful to date, with festivals including Sonisphere, Electric Elephant in Croatia, Ian Brown in Manchester, Underage, and Truck Festival all joining L.E.D Festival by selling their tickets through their own networks of online reps.
L.E.D Festival have gone a step further in engaging the audience by launching a unique competition among the reps. Top selling reps who can also prove their DJ talent get the exclusive opportunity to win both a hosting slot on the festival line up, and an internship with the companies backing the event. This prize is in addition to the commission per ticket sold and a free ticket for every 20 tickets sold, and aims to involve and foster the next generation of musical and promotional talent. Full details of L.E.D’s incentives can be found at http://ledreps.fatsoma.com.
Paul Stacey, continued, “We are delighted that L.E.D have chosen to sell their tickets through Fatsoma, and are excited about the prospect of working closely with them to build a substantial network of online reps through which they can push the festival virally. With a line-up including the likes of David Guetta, Leftfield, Goldfrapp, Aphex Twin, Soulwax, Annie Mac, Calvin Harris, Axwell and Sebastian Ingrosso, and such innovative incentives, I have no doubt that this partnership and the event itself will be a huge success”.
About Fatsoma Ltd
Fatsoma is the ultimate online promotion platform specialising in social and viral ticketing solutions for promoters, venue owners, festival organisers, and artists. The Fatsoma system allows these users to build a passionate network of rep who can then push the events to their friends in exchange for commission. There are also a range of tools allowing promoters to turn their customers into an effective online street team, from point of sale links to exclusive invites, allowing an extensive rep recruitment strategy from just a few clicks.
The all-encompassing platform also allows clients to sell their own tickets through their own website as well as through the new Fatsoma event portal, and access many other features including viral marketing and extended social network sales via Facebook integration, the ability to collect and use their own private consumer data, and the ability to send out targeted newsletters, eflyers and SMS marketing campaigns.
The company was established in Manchester in 2006 to meet the needs of independent promoters using the new social networking phenomenon. Fatsoma is rapidly growing towards an international market and is now being utilised across the events and live music sectors. For more information on Fatsoma Ltd please contact firstname.lastname@example.org or alternatively visit www.fatsoma.com.
3 The Stables
Ray Boggiano, Marketing and Brand Manager
0844 358 8677