The New York Yankees, which has grappled with its ticket prices since moving into the new Yankee Stadium last year, are now offering heavily discounted game-day tickets at a booth inside the 42nd Street Modell’s Sporting Goods store in Manhattan.
Tickets for seats throughout the stadium will be available in-person for up to 50 percent off face value, including some premium seats that would usually fetch $300 each that will now sell for $150. How many tickets will be available through the booth on game days was not disclosed, but fans will be limited to four tickets per person.
For day games, tickets will go on sale at the booth at 8 a.m., and for night games tickets will go on sale at noon.
The move will allow the team to give a break to many fans who otherwise might not be able to afford tickets to a game, while also potentially attracting new customers to Modell’s who may look to buy some team merchandise or other items.
However, the deal might also eat into the team’s box office ticket sales, according to broker Jeff Greenberg, owner of ASC Ticket.
“A lot of baseball fans expressly look for bargains, so in light of this, why would they ever go to the stadium to buy tickets? It’s a nice deal for many fans, but it could potentially hurt the team’s product,” Greenberg told TicketNews.
Mitchell Modell, CEO of Modell’s, said in a statement that the new booth, named “Mo Saver,” is a “great opportunity” for fans.
“Whether you are visiting and looking to take in a game at the world-famous Yankee Stadium or a New Yorker making last-minute plans on a game day, the new ticket booth is conveniently located at Modell’s Times Square to offer amazing deals on game tickets. We expect the new service to be an instant hit with local fans and tourists alike,” he said.
A spokesperson for StubHub, the nation’s largest ticket exchange, which has a secondary ticket deal with all 30 Major League Baseball teams, said the company did not have a comment on the new booth.
Ken Solky, owner of LasVegasTickets.com and president of the National Association of Ticket Brokers (NATB), told TicketNews that he applauded the move, but was quick to add that fans also could find equal or better ticket bargains from many NATB member brokerages.
“This is a win-win-win for fans, the Yankees and Modell’s. The store is a long-standing advertiser and sponsor of the team, and this is an opportunity for fans to buy value-priced tickets and utilize a location where they can also buy merchandise,” Solky said. “I think it’s fantastic.”