PRESS RELEASE: theScore & FanXchange Offer Fans a Faster Way to Find Tickets
TORONTO, ONTARIO (FanXchange) December 8, 2010 — Buying tickets to see the next big game just got a whole lot easier! FanXchange, Canada’s online ticket marketplace, and theScore, home to hardcore sports fans, announced their newest offering to simplify the hunt for the best tickets. The new alliance enables users to quickly search for seats contextually via theScore.com to buy their sports tickets in real-time, safely and securely.
“Our relationship with FanXchange fits well with our mandate of delivering interactive and authentic sports entertainment to our audience,” said Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “theScore.com has a strong and growing fan base and we’re confident this is a feature they will find valuable.”
Brandon Koffler, President of FanXchange, adds, “There was great synergy from the moment we first approached theScore. It was always our intention to build the FanXchange brand by extending our offering, so partnering with an iconic sports lifestyle property like theScore was the perfect complement to our brand’s evolution.”
FanXchange empowers fans to buy and sell tickets to sports, music and theatre events across North America and maintains the country’s largest inventory, averaging 5.5 million tickets. The site guarantees fans a safe and legitimate transaction along with a money-back guarantee. This partnership allows FanXchange to further enhance their long-standing brand promise: Find the Best Seats, Shop Safely Online and Get Overnight Shipping. These intrinsic elements of the FanXchange service and the recent alliance strengthens the value to sports fans — by putting their needs first. The FanXchange Ticket Centre on theScore.com makes a real difference to fans facing the challenge of finding the tickets they want.
The launch phase is supported with an integrated campaign for digital, TV and editorial advertising. Toronto’s SPOKE Agency continues their three-year relationship with FanXchange to lead the strategy, creative and technology development for the ongoing partnership.
“Our brand is built on the idea that a fan to fan exchange should be safe and easy,” says Koffler. “theScore partnership gets hardcore sports fans closer to the action with some of the hottest tickets out there.”
Sports fans can find tickets faster on theScore.com starting Wednesday, December 8, 2010.
About FanXchange Ltd.
FanXchange is Canada’s online ticket marketplace. The community is built upon a guaranteed experience that enables buyers and sellers alike to purchase tickets for local and national Music, Sporting and Theatre events. FanXchange has a wide selection of tickets and works with users to expand the offering on a daily basis.
The management team at FanXchange are experienced leaders in the entertainment, leisure and hospitality industries. We are dedicated to bringing you the very best in entertainment; making it accessible at the global level. FanXchange.com was established in the Spring of 2008 and remains committed to delivering a safe and fun buying experience. All transactions are protected by the FanX Guarantee to ensure 100% customer satisfaction — each and every time. Sellers love us too! We empower individuals and corporate partners to list their tickets and connect them to a national network of qualified buyers.
FanXchange Ltd. is a privately-owned Canadian corporation, based in Toronto. www.fanXchange.com
Laurel Keenan, Publicity