After four long weeks of declining ticket sales, gross ticket sales climbed to $21,167,373, up from $20,965,518 the week before. Revenue continues to climb for the year compared to the same point in the 2009-2010 season, moving to $195,236,395, up 3.6 percent from the gross last year of $188,451,589.
There were 24 productions, three of which were plays. The musical “Rain: A Tribute to the Beatles” enjoyed a successful week as it closed its doors on July 31. Seventeen of the productions posted gains in ticket sales over the previous week ranging from modest to significant with “Rain” posting the greatest improvement in sales, $384,462 up from $280,648 in its closing week.
The productions leading in ticket sales with box office receipts in excess of $1 million were “Wicked” at the Gershwin at $1,892,399, “The Lion King” at the Minskoff, $1,855,567, “Spider-Man: Turn off the Dark” at the Foxwoods, $1,801,501, “The Book of Mormon” at the Eugene O’Neill, $1,273,672, “How to Succeed in Business Without Really Trying” at the Al Hirschfeld, $1,223,818, “Mary Poppins” at the New Amsterdam, $1,40,843 and “The Phantom of the Opera” at the Majestic, $1,006,176. The play “Jerusalem” at the Music Box reported the lowest return at the box office, $319,689. There are two other plays remaining in production with “War Horse” at the Beaumont maintaining its lead with ticket sales of $984,118 and “Master Class” at the Friedman posting ticket sales of $325,111.
Attendance increased from 85.32 percent the previous reporting period to 87.03 percent with eight productions reporting 95 percent or better capacity. Five continued to report 100 percent or greater. The musical “The Book of Mormon” continues its lead at 102.43 percent followed by “How to Succeed in Business,” “The Lion King,” “Wicked” and “War Horse.” Once again, “Hair” reported the smallest percentage at 52.42 percent, up from 49.19 percent the previous reporting period.
Looking at Gross Gross Potential, four productions posted 95 percent or better. “Wicked” continues its lead at 120.8 percent, up from 120.19 percent the previous reporting period; “The Lion King” reported 109.78 percent up from 109.73 percent; “The Book of Mormon” remained steady at 105.76 percent; and lastly “War Horse” at 95.36 percent, down from 95.47 percent. Reporting the lowest figure again was “Hair” at the St. James at 31.45 percent, up from 29.45 percent.
“The Book of Mormon” offered the Top Ticket of $477. Four other productions posted tickets with face values at or exceeding $300: “Jersey Boys” at $350 followed by “How to Succeed in Business” at $302, with “The Addams Family” and “Wicked” posting highs of $300. “Hair” continues to offer the best bargain-priced average ticket at $51.48.
All data provided by The Broadway League
Broadway Gross Ticket Sales
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| Production (Theatre) |
Weekly Gross | Total Atten. | Prev. | Perf. | Total Capacity | Avg. Ticket Price | Atten. % |
| Anything Goes (Sondheim) |
$846,061 | 8,165 | 0 | 8 | 1,026 | $103.62 | 99.5% |
| Baby It’s You! (Broadhurst) |
$372,629 | 6,771 | 0 | 8 | 1,141 | $55.03 | 74.2% |
| Billy Elliot (Imperial) |
$855,816 | 10,305 | 0 | 8 | 1,421 | $83.05 | 90.6% |
| Catch Me… (Simon) |
$682,180 | 9,539 | 0 | 8 | 1,422 | $71.51 | 83.9% |
| Chicago (Ambassador) |
$555,488 | 6,936 | 0 | 8 | 1,080 | $80.09 | 80.3% |
| Hair (St. James) |
$374,950 | 7,284 | 0 | 8 | 1,737 | $51.48 | 52.4% |
| How to Succeed… (Hirschfeld) |
$1,223,818 | 11,462 | 0 | 8 | 1,424 | $106.77 | 100.6% |
| Jersey Boys (August Wilson) |
$956,795 | 9,363 | 0 | 8 | 1,228 | $102.19 | 95.3% |
| Jerusalem Music Box |
$319,689 | 5,675 | 0 | 8 | 997 | $56.33 | 71.2% |
| Mamma Mia! (Winter Garden) |
$917,532 | 10,669 | 0 | 8 | 1,498 | $86.00 | 89.0% |
| Mary Poppins (New Amsterdam) |
$1,140,843 | 13,325 | 0 | 8 | 1,797 | $85.62 | 92.7% |
| Master Class (Friedman) |
$325,111 | 4,782 | 0 | 8 | 641 | $67.99 | 93.3% |
| Memphis (Shubert) |
$694,580 | 9,125 | 0 | 8 | 1,470 | $76.12 | 77.6% |
| Priscilla…Desert (Palace) |
$725,498 | 8,829 | 0 | 8 | 1,689 | $82.17 | 65.3% |
| Rain (Atkinson) |
$384,462 | 6,638 | 0 | 8 | 1,058 | $57.92 | 78.4% |
| Rock of Ages (Hayes) |
$352,974 | 4,205 | 0 | 8 | 583 | $83.94 | 90.2% |
| Sister Act (Broadway) |
$758,066 | 10,226 | 0 | 8 | 1,755 | $74.13 | 72.8% |
| Spider-Man…Dark (Foxwoods) |
$1,801,501 | 15,343 | 0 | 8 | 1,930 | $117.42 | 99.4% |
| The Addams Family (Lunt-Fontanne) |
$867,454 | 11,520 | 0 | 8 | 1,519 | $75.30 | 94.8% |
| The Book of Mormon (O’Neill) |
$1,273,672 | 8,752 | 0 | 8 | 1,068 | $145.53 | 102.4% |
| The Lion King (Minskoff) |
$1,855,567 | 13,422 | 0 | 8 | 1,677 | $138.25 | 100.0% |
| The Phantom of the Opera (Majestic) |
$1,006,176 | 11,990 | 0 | 8 | 1,615 | $83.92 | 92.8% |
| War Horse (Beaumont) |
$984,118 | 8,552 | 0 | 8 | 1,069 | $115.07 | 100.0% |
| Wicked (Gershwin) |
$1,892,399 | 14,472 | 0 | 8 | 1,809 | $130.76 | 100.0% |
