PRESS RELEASE: “MSG ENTERTAINMENT NAMES AMY STEVENS SENIOR VICE PRESIDENT MARKETING CONCERTS AND MEDIA INTERGRATION”
New York, NY (MSG Entertainment) October 13, 2011 — MSG Entertainment (MSGE) has named Amy Stevens, senior vice president, marketing concerts and media integration, announced today by Bob Shea, executive vice president, bookings, MSG Entertainment. In this role, Ms. Stevens will oversee the marketing of all concerts and attractions in all six venues of The Madison Square Garden Company’s famed portfolio; which includes Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre, The Chicago Theatre and the Wang Theatre in Boston.
“MSG Entertainment is a leader in live entertainment and showcases an unrivaled set of assets,” said Shea. “I am confident that Amy’s industry experience will play an instrumental role in spearheading effective and creative marketing initiatives that enhance and differentiate our product in an increasingly competitive environment.”
Ms. Stevens will be responsible for leading the development and execution of all co-promotional marketing campaigns for concerts, as well as develop content and integrated partnership opportunities with Fuse, MSG Media, and MSG Network.
“I am thrilled to join the MSG Entertainment team and work closely with promoters, agents, managers and talent to create unique marketing platforms and promote the wide range of entertainment that MSGE offers,” said Ms. Stevens. “The rich history of MSG’s iconic venues together with our dynamic schedule of live entertainment is an unparalleled combination.”
Prior to joining MSGE, Ms. Stevens was senior vice president, strategic alliances for Fuse, The Madison Square Garden Company’s national music television network, where she developed strategic partnerships and acquisitions to support and enhance the Fuse brand. Before that, she was director, marketing and promotions for CBS Radio where she oversaw all seven stations in the Los Angeles market, including KROQ. Ms. Stevens was responsible for creating signature events, interfacing with artists, labels and promoters, and managing all marketing teams.
Ms. Stevens holds a Bachelor of Arts in Political Science from Hood College. She was named “Marketing & Promotion Director of the Year” three times by Radio & Records magazine in 2002, 2003 and 2006, and Billboard magazine named her “Modern Rock Promotion/Marketing Director of the Year” in 2002.
About MSG Entertainment
MSG Entertainment (MSGE), the live entertainment arm of Madison Square Garden, Inc. (Nasdaq: MSG), is a worldwide entertainment company recognized for its signature combination of event production and entertainment marketing. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG’s diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. More information is available at www.themadisonsquaregardencompany.com.