Ticket resale marketplace StubHub has begun ramping up for its upcoming launch into the United Kingdom’s secondary ticket market.
Within the past couple of weeks, the company added Brigitte Ricou-Bellan to its masthead, and she will serve as StubHub’s senior director of international expansion. Her exact hiring date was not disclosed.
In her new position, Ricou-Bellan will be based in London, according to StubHub, and she will be responsible for developing and executing company’s international expansion.
StubHub has not released details of what its international expansion will entail beyond the UK. A company spokesperson did not respond to a message seeking comment.
In the UK, StubHub will compete against ticket resale marketplaces viagogo, Seatwave, and Ticketmaster-owned GetMeIn.
The UK secondary ticket market is estimated to be worth $1 billion, which is about a quarter of the size of the United States resale market.
A spokesperson for StubHub’s parent company, eBay, told the Financial Times in September that the company hopes StubHub’s UK division will “provide the same kind of top-class customer service” that the U.S. division has.
StubHub is the dominant secondary ticket marketplace in the United States and is the leader atop TicketNews’ exclusive Secondary Ticket Seller rankings.
According to her company biography, Ricou-Bellan is a veteran business executive with “a strong portfolio of successes orchestrating the start-up, growth and optimization of various global businesses within online services, media, internet and telecoms.”
Before joining StubHub, Ricou-Bellan was an executive with Dow Jones, and she consulted for the UK mobile phone industry, among other positions.
