As mobile ticketing continues to boom, one application on the market hopes to offer consumers a unique spin on ticketing that cuts out the middleman.
New Jersey-based Tickets on the Fly is a searchable ticket marketplace application that connects customers directly with the ticket owner. Available through the iTunes App Store, the app is free to the user and allows them to search available ticket inventory and then contact the seller or broker to make a purchase.
Unlike other ticketing apps on the market, Tickets on the Fly does not add a surcharge to the listed ticket price. As a result, customers can save up to 35 percent in service fees.
Anthony Modico, CEO of Tickets on the Fly, previously worked as an IT manager within the secondary market. In a recent interview with TicketNews, he said the idea for the application came when he discovered there were no apps that allowed users to buy tickets without having to pay an added mark-up fee.
The company instead generates its revenue from brokers, who pay to market their inventory using the application. For use of the app’s services, brokers are charged a flat fee of $75 per month, or $850 for the year.
“From the broker side, we are a lead generating monster for them,” Modico told TicketNews. He explained that the application takes away from brokers the burden of having to maintain and market their own ticketing app.
Tickets on the Fly has an Apple SEO marketing team on its side, which helps place the application within the App Store’s top five results whenever users search certain keywords. Keywords might include “hockey tickets” or other ticket-related terms.
Modico hopes to be able to offer the application to more users in the near future with development for the Android platform.
Tickets on the Fly also plans to provide brokers with more analytic reports about its user demographic, including information on the types of tickets being purchased through the app.
