Redbox, the DVD rental kiosk operator owned by Coinstar announced an expansion to live event ticket sales. The company is hoping to become a large competitor in the industry, with affordable service fees and easy access by consumers.
The company plans to test out the event ticket sales in Philadelphia, PA. Philadelphia locals will soon have the ability to purchase tickets for concerts, sporting events, and other local attractions from the familiar large red kiosks, which currently offer Blu-ray, DVD, and video game rentals. By including local attractions, Redbox hopes to draw attention from visitors and tourists in larger cities, looking for something exciting to attend.
According to the Chicago Tribune, Redbox said that by mid-October more than 650 kiosks in the Philadelphia area would be enabled for the ticket sales. Redbox has stated that the tickets will be sold at face value or lower, with a one dollar flat fee per ticket. Redbox is known for being the affordable option for movie rentals, by offering a one dollar flat fee per ticket Redbox is continuing their successful business model this time giving live entertainment fans an affordable option. For added convenience event tickets will also be available for purchase on Redbox.com allowing consumers to print out their tickets from the comfort of their own home.
To create the ticketing program Redbox partnered with New Era Tickets, a company from Pennsylvania with holdings including the Philadelphia Flyers and the Wells Fargo Center, and California-based web design firm Sparkart. Redbox has announced the events it will begin the program with in Philadelphia, including: NASCAR events, The Philadelphia Film Festival, and a concert from country music star Carrie Underwood.
On Redbox.com, the company explains that it will offer: free advance ticketing, increase advance sales, eliminate fraud with real-time access control, cut costs with on demand ticketing and more. The company further states that it will “only work directly with venues, events and promoters” when providing tickets.
“With the support of consumers and our partners, we hope to bring Redbox Tickets to more cities nationwide,” said Redbox President Anne Sanders, according to Chicago Tribune. She also said that by early next year, the company hopes to introduce the ticket program in Los Angeles.
Redbox has branded itself well across the country, known for its user-friendly, large red kiosks. The company boasts having 31,500 locations across the United States with 68 percent of the nation’s population living a short five minute drive from a Redbox kiosk. If the beta program takes off in Philadelphia and Los Angeles, expect to see tickets pop up on more locations across the country in the near future.
With the fear that physical movies may be on their way out, the ticket program may be the company’s way of keeping its name in the entertainment business. Creating the program does not require a large investment, but if successful may give the company a noteworthy boost in sales.