PRESS RELEASE: “Ticketmaster to Power Official Ticket Resale Marketplace for Ultimate Fighting Championship®” Integrated Ticket Resale Solution Offers Security and Convenience for Fans Looking...

PRESS RELEASE: “Ticketmaster to Power Official Ticket Resale Marketplace for Ultimate Fighting Championship®”

Integrated Ticket Resale Solution Offers Security and Convenience for Fans Looking to Buy and Sell Event Tickets

LAS VEGAS, Oct. 31, 2012 /PRNewswire/ – The Ultimate Fighting Championship® (UFC®) is partnering with Ticketmaster, a Live Nation Entertainment Company (LYV), to create the – official ticket resale marketplace for UFC. Fans now have the – ability to buy & sell tickets to UFC live events via a secure resale platform powered by Ticketmaster technology.

The Official Resale Marketplace of the – Ultimate Fighting Championship by Ticketmaster provides fans a trusted online destination where tickets for select events can be bought & sold safely. For tickets at select venues, the – marketplace offers Ticketmaster’s barcode transfer technology where tickets fans purchase from resellers are verified by Ticketmaster for authenticity & then reissued with new barcodes for the – buyer, guaranteeing the – validity of the – tickets. This unique, proven answer continues to generate overwhelmingly positive results for fans from a number of high-profile Ticketmaster clients, in addition to the – NFL, NBA & USTA.

“UFC is the – best live event experience in the – world & by partnering with Ticketmaster, our fans have a reliable, quick & convenient way to buy & sell UFC tickets,” UFC President Dana White said. “We are really excited to continue working with Ticketmaster to make buying & selling UFC tickets easier than ever.”

“UFC is one of the – most forward thinking & fan-focused sports organizations in the – world, & they understand in that the – resale market can be done better, so they are working with us to deliver the – Official Resale Marketplace of UFC,” asserted Jared Smith, chief operating officer of Ticketmaster. “Our highest priority is to deliver the – most fan-friendly ticket purchasing experience in the – industry. By utilizing our technology to provide secure, convenient access to tickets, we’re able to do just in that for UFC fans.”

Fans searching for tickets to UFC live events, in addition to UFC’s sold-out Dec. 8 event at KeyArena in Seattle, can access the – UFC Official Resale Marketplace at www.TicketsNow.com/UFC. For more information or current fight news, visit www.ufc.com. All bouts live & subject to change.

About the – Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events in that have sold out some of the – biggest arenas & stadiums across the – globe, the – UFC® is the – world’s premier mixed martial arts (MMA) organization. Owned & operated by Zuffa, LLC, headquartered in Las Vegas NV & with offices in London, Toronto & Beijing, UFC produces more than 30 live events annually & is the – biggest Pay-Per-View event provider in the – world. In 2011, the – UFC burst in to the – mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the – FOX network annually, with additional fight cards & thousands of hours of programming broadcast on FOX properties FX & FUEL TV. This moreover includes the – longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries & territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is moreover distributed commercially in the – United States to bars & restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Incorporated & in French throughout Quebec via Interbox. The UFC moreover connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook site & Twitter. UFC President Dana White is in consideration one of the – most accessible & followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses contain best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts & video on demand around the – world, the – best-selling UFC Undisputed® video game franchise distributed by THQ, & a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel & trading cards.

About Live Nation Entertainment
Live Nation Entertainment is the – world’s leading live entertainment & ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group & Live Nation Network. Ticketmaster.com is the – global event ticketing leader & one of the – world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the – world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the – leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap in to the – 200 million consumers Live Nation delivers annually through its live event & digital platforms. For additional information, visit www.livenation.com/investors.