Ticketmaster parent company Live Nation and the Utah Jazz announced an exclusive partnership for Vivint Smart Home Arena ticketing on Tuesday afternoon.
The arena, located in Salt Lake City, is home to the NBA’s Jazz and other live events. The agreement also includes Smith Ballpark, home of the Salt Lake Bees, the Los Angeles Angels’ Triple A affiliate and member of the Pacific Coast League.
In the middle of a $125 million renovation project, the arena is hosting a Janet Jackson concert on October 16, with the Jazz schedule kicking off on October 18 against the Denver Nuggets. Tickets for events already on sale will be transferred into Ticketmaster’s system. In addition to the Jackson concert, the arena is hosting Katy Perry on November 24, Billy Joel on November 29, Foo Fighters on December 12, and Lady Gaga two days later, all before the new year.
Tickets for the Utah Jazz at Vivint Smart Home Arena go on sale October 2 to the general public.
“We are excited to work with Ticketmaster to provide our guests with a world-class ticketing experience,” said Steve Starks, president of the Utah Jazz and Larry H. Miller Sports & Entertainment. “The ability to integrate Ticketmaster’s capabilities directly into our mobile app will be a game changer for all our fans, especially season ticket holders.”
The release says that the Jazz will use the new “Presence” system at the arena. Presence is a paperless ticketing system involving a phone app that generates a tone that human’s can’t hear to control venue access. It presumably also collects data on fan behavior to be used for marketing purposes.
“Ticketmaster is proud to partner with a phenomenal team like the Utah Jazz and to have a new set of products and tools to offer with Presence,” Jared Smith, president of Ticketmaster North America, said. “We look forward to providing the teams, the venue, and the fans in Utah the best ticketing experience available.”
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