The long awaited announcement has come – SeatGeek is now officially the ticketing provider of the Dallas Cowboys, taking over from Ticketmaster for one of the top franchises in sports, worldwide.
The deal includes SeatGeek taking over as primary ticketing partner for the Cowboys, joining the New Orleans Saints in ditching Ticketmaster in the time since the NFL announced its new deal with the Live Nation subsidiary would be on an open framework, allowing teams to select other providers should they choose. It also includes the company taking over as the primary ticketing provider for other events at AT&T Stadium, as well as the Ford Center, a 12,000 seat facility in Frisco, TX.
SeatGeek also tickets the NBA’s New Orleans Pelicans and several Major League Soccer franchise.
“The Dallas Cowboys organization is always on the cutting edge, and it was critical that we select a ticketing platform that has the best technology on earth to power an incredible fan experience. SeatGeek provides that and more,” said Dallas Cowboys Owner, President and General Manager Jerry Jones. “We’re excited to truly partner with SeatGeek to shape the future of the industry together.”
The full release is included below.
Dallas Cowboys, SeatGeek Announce Ticketing Partnership
NEW YORK, NY and FRISCO, TX (April 3, 2018) — SeatGeek today announced a monumental partnership with the Dallas Cowboys Football Club, making SeatGeek the primary ticketing platform for the team, AT&T Stadium, and Ford Center. The Cowboys – ranked by Forbes Magazine as the most valuable sports team in the world – will use SeatGeek’s innovative capabilities to deliver a better ticketing experience to their fans, while at the same time gaining additional customer insights and revenue. The Cowboys are the second NFL team to announce a primary ticketing partnership with SeatGeek, joining the New Orleans Saints.
The SeatGeek ticketing platform empowers fans and teams with a host of delightful features that make it easier than ever to access and manage tickets. A best-in-class mobile experience allows fans to purchase tickets in just two taps, easily transfer them to a friend, and use their device to scan right into the venue. Throughout the partnership the Cowboys will work closely with SeatGeek to constantly improve the fan experience.
“The Dallas Cowboys organization is always on the cutting edge, and it was critical that we select a ticketing platform that has the best technology on earth to power an incredible fan experience. SeatGeek provides that and more,” said Dallas Cowboys Owner, President and General Manager Jerry Jones. “We’re excited to truly partner with SeatGeek to shape the future of the industry together.”
As of today, SeatGeek will ticket all events at AT&T Stadium, as well as events at Ford Center, a 12,000 seat facility located at The Star, the Cowboys award-winning complex in Frisco, Texas. The partnership is part of a continued effort by the Cowboys organization to maintain AT&T Stadium as one of the most technologically advanced venues in the sports and entertainment world.
The Cowboys join an expanding list of professional sports teams in the U.S. partnering with SeatGeek Enterprise, including the aforementioned Saints, the New Orleans Pelicans, and five Major League Soccer clubs. SeatGeek is also the Official Ticketing Partner of MLS. Internationally, SeatGeek Enterprise’s technology is used by hundreds of organizations, including a growing number of English Premier League teams and a number of theatres in London’s iconic West End.
“The technology that SeatGeek had developed – from its rules-based engine to its fan-facing features – is unlike anything I have seen before,” said Dallas Cowboys Vice President of Ticket Service and Sales Doug Dawson. “We’re thrilled to work alongside SeatGeek for years to come.”
As part of the NFL’s new open ticketing ecosystem the Cowboys will be able to use SeatGeek’s technology to integrate with other official league ticketing partners, selling verified tickets in more places than ever before. Other events at AT&T Stadium and Ford Center will be able to use SeatGeek Enterprise’s open distribution to sell tickets directly to fans in places across the internet where they are already spending time. SeatGeek recently partnered with Facebook to allow SeatGeek Enterprise clients to sell their tickets directly through the social network.
“The Dallas Cowboys are the pinnacle of professional sports, and we are thrilled to work with their innovative team to give one of the best fanbases in all of sports a better experience,” said SeatGeek co-founder Russ D’Souza. “We are excited to take a massive step forward in transforming the live events industry with this partnership.”
SeatGeek’s tech-first approach to ticketing – with a particular focus on mobile – has driven impressive results for early SeatGeek Enterprise clients. Sporting Kansas City surveyed their fans after their first year with SeatGeek and found that 72% of respondents gave SeatGeek as the Official Ticketing Provider a 6 or 7 out of 7 for “ease of use.”
