The savings company Groupon announced that it would extend its existing partnership with Tickets.com to bring more concerts, sports, arts, and theater events to the Groupon Marketplace.
Last year, Groupon sold 30 million units for events, and with this partnership, Groupon will have the ability to offer ticket experiences to Ticket.com’s primary ticketing clients. This includes major arenas, stadiums, and performing art centers across the country.
“Live events and activities play a big role in bringing their communities together, and we’re thrilled to partner with Tickets.com’s extensive client roster to help people conveniently discover and experience amazing things to do near them,” Brian Fields, Groupon’s vice president and general manager of things to do said. “With more than 32 million Groupon customers in North America and a huge presence on mobile, we’re helping some of the biggest names in live entertainment attract the next generation of fans.”
Tickets.com, a privately held subsidiary of MLBAM, is an interactive media and internet division of Major League Baseball. The company’s Registered Developer Program enables third-party offerings to integrate with its ProVenue ticketing platform. – allowing venues access to its ticketing technology. By using ProVenue technology, Groupon will be able to provide its users with many more venues to choose from.
Aside from Tickets.com, Groupon has also recently partnered with the food delivery service Grubhub, tours and activities company Viator, parking service ParkWhiz, and local classes company CourseHorse.