The mobile-focused ticketing site SeatGeek has hired a new Managing Director for EMEA Entertainment for SeatGeek Enterprise.

Charlie Sefi, formerly the GM International of Resy and Managing Director of Ticketscript, will join the SeatGeek team in London. He will take on managing and growing SeatGeek’s primary ticketing business across the globe, working with directing sales and implementing and supporting teams across the UK and Europe. His expertise in sales will come in handy from his prior experience as the founding director of the award-winning YPlan app, where he led the sales, operations, and content teams.

Charlie Sefi via SeatGeek

GM International at SeatGeek, James McClure, explained in a press release that the business is “thrilled to have Charlie join us in London to continue the momentum the team has worked so hard to build.”

TFL and ATBS for ticketing professionals

“Our team is investing into the UK entertainment as there is a lot of room for us to thrive,” McClure said. “Charlie’s experience across high growth SaaS, ticketing and consumer startups makes him uniquely qualified to take on this position.”

McClure told TicketNews that SeatGeek has an “ever-growing stable of clients” in the European entertainment industry, and Sefi will help further the company’s growth by focusing on theatre, performing arts, and music venues.

Sefi noted that this is an “exciting time for SeatGeek and the industry,” since SeatGeek Enterprise tickets some of the biggest names in sports and entertainment, including several teams in the Premier League, English National Opera, and Den Norske Opera & Ballet.

“We see an opportunity to improve the ticketing experience in the entertainment space for both consumers and clients,” Sefi said in the release. “The SeatGeek Enterprise team has grown successfully so quickly with clients that love the product and team. I’m happy to be part of the next chapter as we continue to expand the business globally.”

McClure explained that the attracting new audiences and getting a full house is one of the biggest challenges for venues.

“We’re looking at better ways to provide distribution for customers in the UK and Europe,” he said. “Charlie will be a large driver of this moving forward.”

Learn more about the Insomniac web browser, designed for ticket resale professionals

SeatGeek, while based in New York, has offices across the globe in the UK, Israel, Netherlands, and Italy.