The secondary ticketing site StubHub wants to give back to its most loyal customers by becoming the first secondary ticket marketplace to launch a loyalty program.
Dubbed “StubHub Beyond,” the program is an auto-enrollment program for customers who have spent $10,000 or more on ticket purchases within a 12-month period. Members who hit the “beyond” category will receive a few perks, including early VIP access to select discount event promotions like Lollapalooza, the PGA Masters, and various MLB events; the first loyalty offering includes a private tour and batting cage practice at Yankee Stadium.
Additionally, members can receive refund protection with a no-questions-asked refund on one order per year and will receive premiere support from a specially dedicated customer service line and staff that offer quick responses from tenured VIP support agents.
Rather than just trying out the program in the U.S., the San Francisco-based company will launch the program globally. In time, the company hopes to offer this program to all StubHub users to include opt-in levels and experiential layers in an attempt to “go beyond the ticket transaction,” a press release notes.
StubHub Beyond members will automatically be enrolled in the program, and others who qualify will receive an email regarding enrollment. For more information on StubHub’s loyalty program, visit stubhub.com/beyond.
