The e-commerce giant Alibaba will be the official ticketing and services provider for the 2022 Beijing Winter Olympic Games, the International Olympic Committee revealed this week.

Through the agreement, Alibaba will provide a fully-digital ticket program, allowing fans to both purchase and redistribute tickets securely using its data-driven analytics technology, Sports Pro Media reports. The overall planning and delivery of the program will be performed by the event’s organizing committee, which will use the Alibaba-owned ticketing platform Damai. The managing director for the IOC’s TV and marketing services explained in a release that the ticket solutions will provide “further innovation at the Olympic Games,” while enhancing the experience for fans and reducing organizer’s costs.

Alibaba already has a 12-year agreement with the IOC.

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“We are proud to extend our partnership with the Olympic Games, beyond ecommerce and cloud, by supporting the Beijing 2022 ticketing programme,” Alibaba’s chief marketing officer Chris Tung said in the release. “We look forward to leveraging our technology to help provide streamlined, digitally-enabled ticket sales services to create a seamless ticketing experience for fans around the world.”

The Beijing 2022 Winter Olympics will run from February 4 to 20. There are 109 events that will take place across three cities: Bejing, Yanquing, and Zhangjiakou. Beijing will be the first city in the world to hold both the summer and winter editions of the Olympic Games. The Olympics will also coincide with China’s biggest holiday, the Chinese New Year, allowing athletes to participate in the country’s festivities.

The 2020 Olympics will follow the 2020 Summer Olympic games in Tokyo.

Last Updated on July 22, 2019