EDM producer Marshmello and country star Kayne Brown performed in New York City this morning on Good Morning America, but those who missed the show were able to see it virtually.
The show, which wrapped-up Good Morning America‘s 2019 Summer Concert Series, was available to fans in the MelodyVR app to watch in virtual reality. It was a first-of-a-kind broadcast, which MelodyVR founder and CEO Anthony Matchett called “a huge milestone for music entertainment – making live music accessible in person, on national television and in VR around the world, simultaneously.”
Ahead of the gig, Brown said in a release that he’s excited “for fans at home to be able to experience this performance in a whole new way.”
“Stoked that fans all over the world can experience our GMA performance live in virtual reality,” Marshmello said. “I can’t wait for crowds in the park, on TV and at home in VR to come together for this – It’s gonna be sick.”
The concert could be viewed from various points of view, allowing fans to see the show from different angles like on stage or in the middle of the crowd. People who missed the show can still watch it in virtual reality on demand in the MelodyVR app. Additionally, it will be available to any smartphone user as a 360-degree video.
Both artists recently teamed up for the new track “One Thing Right,” which they performed live, along with Marshmello’s hit with Bastille “Happier.”
This isn’t the first time Marshmello has done something out-of-the-box; earlier this year, he held a virtual concert inside of the video game Fortnite. Although virtual concerts inside video games aren’t something new, Marshmello broke a record for having 10 million concurrent users watching the concert at the same time. Following his lead, Korn recently held a concert inside the video game AdventureQuest, and most recently, Billie Eilish announced that her concert in Spain will be available in VR.
From here, we can only expect virtual concerts to get more and more popular.