Dynasty Sports and Entertainment announced its acquisition of the yield management and distribution platform The Ticket Group.

According to a press release, The Ticket Group president Eric van de Zilver will remain with Dynasty, as well as all company employees. Through the acquisition, The Ticket Group will be able to share its relations with several sports teams and venues in the industry, as well as its services in pricing, analytics, distribution, and technology and inventory management.

Dynasty CEO Cole Rubin explained that The Ticket Group is a great addition to the company for its “amazing capabilities” as well as the “respected industry leader in Eric.”

“We are looking forward to expanding our footprint in the ticketing field and to adding The Ticket Group’s expertise to our own,” Rubin said in the release. “We are always looking for amazing companies to work with, and feel that this is a great fit for us to benefit our customers and partners and also as part of our long-term growth strategy.”

Dynasty, which recently secured a growth investment from Zelnick Meida Capital, is based in Boca Raton, Florida and is privately held. The company uses its technology and services to help content holders and professional sellers automate ingestion, pricing, distribution, and fulfillment of live events. van de Ziler said that Dynasty’s “shared vision of the industry” helps make the pair a “great fit.”

“My goal has always been to help content holders distribute their tickets in an optimal way,” van de Ziler noted in the release. “Combining our market expertise with Dynasty‘s technology and resources will enable us to provide tools that will transform the way tickets are sold. I am looking forward to working alongside Cole and his team to deliver the solutions our partners deserve.”

The value of the deal and Dynasty’s projected sales were not revealed. TicketNews reached out to the company for further comment.

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