SeatGeek, the U.S.-based secondary ticketing company, has officially launched its SeatGeek Open product in the UK amid its worldwide expansion.
The open distribution product allows the company’s clients to sell tickets through a variety of websites and apps. Now that it has launched in the UK, venues and teams overseas can sell the inventory in more places. Since its debut in the US three years ago, SeatGeek has had the opportunity to team-up with platforms like Facebook, Snapchat, and Airbnb to sell tickets directly through their sites.
“We’re so excited to bring our SeatGeek Open technology to Europe, as we continue to focus on growing our footprint in the content,” Danielle du Toit, president of SeatGeek Enterprise, said in a release. “We’ve seen some of our clients in the U.S. sell more than 30 per cent of their box office inventory off-platform for an event.”
In the coming weeks, SeakGeek will announce a series of distribution partners to help with the rollout of SeakGeek Open in the UK. Already, SeatGeek has a strong presence in the London theatre industry and is the primary ticketing source for seven of the Premier League clubs.
James McClure, SeatGeek International general manager, noted in the release that giving their partners direct access to various sales channels will help them “reach new audiences and be able to sell more inventory.”
SeatGeek Open promises more revenue, better data, and no fraud through its product. The company hopes to expand its product to ecommerce websites, travel tools, messaging apps, and other places where fans spend their time online.
“Fans aren’t discovering and enjoying as many live events as they should be,” the company states on their website. “Through our easy and elegant Open APIs, SeatGeek Open allows fans to more easily find and buy tickets to events they’ll love, and enables rightsholders to drive more revenue.”