The European Soccer Association announced that it will cap ticket prices for away fans in the UEFA Champions League and UEFA Europa League.
Starting this week, ticket prices for away fans will be capped at a maximum of €70 ($76.90) in the Champions League and €45 ($49) in the Europa League. These prices, which represent the level of the lowest category ticket price at both tournaments’ finals, were implemented by the UEFA to complement the existing rule that the price of tickets for the visiting team will not exceed the price paid for tickets of a comparable category sold to fans of the home team.
“Fans are the lifeblood of the game and those who follow their teams to away matches must have access to tickets at a reasonable price, bearing in mind the cost they have already had to incur for their trip,” UEFA President Aleksander Ceferin said in a statement. “By capping ticket prices, we want to make sure that the away fans can still travel to games and play their part in making the atmosphere inside football stadiums so special.”
This ticket cap follows news of the UEFA’s latest “fan first” ticket strategy for Euro 2020. The new ticketing strategy, which was announced after fans faced difficulties scoring tickets to the UEFA Champions League and Europa Final, will allow 2.5 million tickets to be put aside for fans of the participating teams and the general public. Ticket sales will be separated into three phases ahead of the event – set to run from June 12 to July 12, 2020.