Golf fans who were unable to snatch tickets to the 2020 Ryder Cup earlier this month had a second chance at buying seats.
When tickets went on sale for the biennial event, interested fans waited in a virtual queue, however many noted that they were never able to purchase tickets before the event was sold out. People complained of error messages that kept them from finishing the transaction or they were kicked-out of the virtual line. Frustrated fans took to social media to explain the issues that arose, and while PGA of America apologized for the inconvenience, they did not comment on why the issues occurred.
However, according to GolfDigest, two days after the event sold out, officials with the PGA of America began to reach out to customers who said they their orders could not be processed. These customers were given another chance to purchase tickets. In an email sent to those affected, PGA of America said that they were able to identify a processing error that had occurred. These fans were able to easily click “complete order” to purchase the tickets they had in their cart at the time they were kicked out of line.
At the Congressional Country Club in Maryland, PGA of America CEO Seth Waugh spoke at the PGA Hope’s National Golf and Wellness Week on Monday about the issues, noting that less than 2,000 customers who were shut out during the process were able to secure tickets.
He told Golfweek that “we’re thrilled obviously with the reaction of it being sold out to the point where we got overwhelmed with tickets.” PGA of America was able to create inventory to give back to those who “did everything right and didn’t get fulfilled.”
“I think the reality of anything is mistakes are going to happen, problems are going to come up,” he said. “How you deal with them is what defines you.”
The 2020 Ryder Cup will take place from September 25 to 27, 2020 in Whistling Straits, Haven, Wisconsin. Team Europe is currently the reigning cup holder after its victory over Team USA in 2018.