The Seattle Mariners are bringing a new ticket option to the MLB in 2020 – offering fans the ability to purchase a flexible season ticket membership.
This new Flex Membership will give fans the opportunity to pick and choose their game plan throughout the season, picking how many tickets, seat locations, and games that they want to attend. These tickets will be discounted from 10 to 50 percent off of the single-game day ticket price. Members can choose from six different levels – Rookie, Pro, Veteran, MVP, Hall of Fame, and Legend. Each level has their own discounts and benefits, and gives members the ability to attend all 81 home games. Fans can choose to watch all with a standing-room only ticket, or combine them with View Level or Terrace Club seats.
In case fans have a change of plan, they can easily add or exchange tickets at a discounted member rate. All season long, the tickets will be available, with the option to upgrade their level at any time. Flex members also have the ability to enjoy benefits that regular Mariners Season Ticket Members enjoy, like access to discounted parking, year-round team store discounts, early ballpark entry, and access to presales at ballpark events.
The Flex Membership is being dubbed as a first in the league. While some teams have offered monthly subscriptions or ticket voucher models in the past, the Mariners’ Flex Membership lets fans customize the entire ticket buying experience.
“We are excited to bring this new, fully-flexible membership option to our fans and give them the power to customize their ballpark experience to fit their busy schedules and ever-changing lifestyles,” Mariners’ Senior Vice President of Sales Frances Traisman said in a release. “With the option to purchase up to eight tickets per game in a variety of seating locations, Flex Memberships offer a solution for all fans – families, friends and businesses – to enjoy the season at T-Mobile Park.”
This isn’t the first time the Mariners have been the first team in the league to try something new. The team became the first pro sports team to launch a website, offer the website in another language, and sell tickets online. Malcolm Rogel, the Mariners’s vice president of ticket and event services, noted that the Flex Membership stemmed from the longstanding partnership with Ticketmaster.
Ticketmaster’s EVP and Co-Head of Sports, Clay Luter, said in a statement that the company is proud of its 40-year partnership with the team.
“From selling the first online ticket ever to their early adoption of our digital ticketing platform to this new Flex Membership program, the Mariners have always embrace the latest in Ticketmaster’s cutting edge technology, which has made them the perfect partner in revolutionizing the fan experience,” Luter said.
Learn more about the Flex Membership program via the Mariner’s site.