Super Bowl LIV tickets hit an all-time high, with average ticket prices per person on Ticketmaster reaching over $8,500 each.

According to SportsBusiness, the record-setting numbers have reached the highest figure for any single live event in the history of the ticketing company. Despite being a sellout, the game, which took place this past Sunday, brought in over 62,000 attendees — the second-lowest figure for a Super Bowl event behind Super Bowl I. Many of the tickets were purchased last-minute, with 45 percent of sales on Ticketmaster coming in on gameday. California fans reportedly flew into Miami last week and waited until the last-second to buy, in an attempt to score the lowest-priced seats.

Clay Luter, Ticketmaster North America executive vice president and co-head of sports, said in a statement that the 49ers and chiefs fans were “in a race to see who would have the biggest presence at Hard Rock Stadium come game day.”

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“This year’s Super Bowl reached a record-setting average ticket price of nearly $9,000, demonstrating just how important it is to fans to be there live to support their teams,” Luter said. “These once-in-a-lifetime moments are what live entertainment is all about, so we expect demand like this to continue in the coming years.”

Ticketmaster’s sales were followed by secondary ticketing sites including StubHub, SeatGeek, and Ticket Club over the weekend. The Chiefs defeated the 49ers on Sunday 31-20.

Last Updated on February 6, 2020