The ECHL announced that it and Prolific 1 were extending their deal, making the company the league’s “Preferred Ticket Distribution Partner” for the 2020-21 season. Prolific 1 and the ECHL first partnered up a year ago, with the South Windsor, Connecticut-based company providing “controlled ticket distribution” to teams in the league and providing historical and real-time data on fan behavior to the league.
“Continuing our relationship with Prolific 1 allows us to ensure our fans get the best tickets available for ECHL games while also helping create new ones through their distribution channels,” said ECHL Commissioner Ryan Crelin. “With the 2020-21 Season being different than any other year in our history, this relationship is even more important on the road ahead.”
Teams in the ECHL are spread over 19 U.S. states and two Canadian provinces. In total, there are currently 26 franchises, with the majority serving as affiliates to NHL/AHL organizations. The league launched in 1988-89 and boasts 678 players who have gone on to participate in the National Hockey League. Play for the 2020-21 season is currently expected to begin on Friday, December 11 with five games.
“We’re excited to extend our partnership with the ECHL and continuing to offer teams a proven primary and secondary market strategy,” said Michael Garvie, Chief Revenue Officer of Prolific 1. “Collaboratively, we achieved great results last year and now more than ever, a trusted distribution partner will be needed help teams and organizations drive awareness and revenue as live events return.”