The Ivy League announced Ticket Smarter as its official ticket resale partner, cementing another high profile league deal for the Kansas-based ticket resale marketplace website. The Ivy League, which includes schools like Yale, Harvard, Princeton, and Cornell, is one of the most venerable conferences in athletics, predating the formation of NCAA’s Division I. Seven of its schools were founded prior to the American revolution.
“We are pleased to welcome TicketSmarter as the league’s official secondary ticketing platform. The partnership continues to enhance our commitment to providing Ivy League fans with a first-class experience for our events,” Ivy League Executive Director Robin Harris said.
“We are excited to partner with the Ivy League, as an extension of our strategy to develop strong, mutually beneficial relationships that provide college fans with an enhanced ticketing experience,” said TicketSmarter CEO Jeff Goodman. “We look forward to developing our relationship with the league over the next several years.”
The Ivy League is the second high-profile conference to ink a deal with TicketSmarter in as many weeks, following in the footsteps of the Big Ten bringing them on as ticket resale partner. TicketSmarter now boasts deals with a huge array of colleges and conferences, as well as being the title sponsor of the TicketSmarter Birmingham Bowl.
The full press release announcing the deal from the Ivy League is included below:
OVERLAND PARK, KS – September 15th, 2021 – TicketSmarter and the Ivy League have announced an agreement to make TicketSmarter the official ticket resale marketplace partner for the league.
“We are pleased to welcome TicketSmarter as the league’s official secondary ticketing platform. The partnership continues to enhance our commitment to providing Ivy League fans with a first-class experience for our events,” Ivy League Executive Director Robin Harris said.
“We are excited to partner with the Ivy League, as an extension of our strategy to develop strong, mutually beneficial relationships that provide college fans with an enhanced ticketing experience,” said TicketSmarter CEO Jeff Goodman. “We look forward to developing our relationship with the league over the next several years.”
As the Official Ticket Resale Marketplace, TicketSmarter will gain exclusive marketing and sponsorship rights for the Ivy League, and give fans a safe, trusted platform to buy and sell tickets.
This sponsorship was secured by JMI Sports, the exclusive multimedia rights partner of the Ivy League
About TicketSmarter:
With seats for over 125,000 live events and 48 million tickets for sale, TicketSmarter is a national ticket marketplace whose mission is to enable customers to experience the power and excitement of live events by creating valuable partnerships while giving back to children’s charities. TicketSmarter is committed to contributing $1 from every transaction to help charitable partners, including St. Jude Children’s Research Hospital, V Foundation and Quarterbacking Children’s Health Foundation.
TicketSmarter is the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events – for more information, follow @Birmingham_Bowl on Twitter. Additionally, TicketSmarter is the official ticket resale partner of over 35 collegiate conferences, 100+ universities, and hundreds of events and venues nationally. Stay updated with TicketSmarter at https://TicketSmarter.com, and follow @TicketSmarter on Facebook, Twitter, and Instagram.
About Ivy League:
The Ivy League stands at the pinnacle of higher education and Division I athletics, rooted in the longstanding, defining principle that intercollegiate athletics competition should be “kept in harmony with the essential educational purposes of the institution.” Unrivaled in its legacy, The Ivy League provides the true test of academic and co-curricular rigor – fostering an enduring culture that celebrates a storied-tradition, thrives on shared values and holds paramount the academic and personal growth of students.Consistently ranked as the top academic conference and with more national championships than any other collegiate athletic conference, The Ivy League has showcased over 240 nationally-ranked programs over the last three years and prides itself on sponsoring 34 sports — the highest number of any NCAA conference — with more than 8,000 student-athletes competing annually. The League’s world-renowned schools – Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton and Yale – serve as the standard bearers for inspiring and transforming student- athletes to boldly take on the world’s challenges and lead lives of great impact.
For more information, please visit IvyLeague.com.
About JMI Sports
JMI Sports is a leading media rights and venue development company providing management of collegiate multimedia rights, sponsorship sales agency representation, and highly regarded project management expertise to the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies that bring each client’s vision to fruition. JMI Sports manages an impressive list of signature collegiate multimedia rights partnerships including, the University of Kentucky, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League, and the Atlantic 10 Conference. Additionally, JMI Sports serves as third- party sales representation for premier venues and events including the Breeders’ Cup, Rupp Arena at Central Bank Center and the Penn Relays. The company’s facility development team is currently collaborating with Legends on the new Aztec Stadium and Mission Valley development for San Diego State University in San Diego, CA. Celebrating its 15th anniversary in 2021, JMI Sports was founded by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.
