Could Taylor Swift’s Eras Tour Become The Highest-Grossing Of All Time? 

Taylor Swift — she’s a phenomenon: musically, culturally, and economically. And her record-breaking Eras Tour is no different.

The Eras Tour sees Swift performing hits from each of her different musical “eras” — paying respects to her country-pop days of Red and Fearless to the stark contrast of the revenge-driven pop Reputation and indie-folk tones of evermore. While the tour has become a cultural sensation — seeing fans dress-up to represent her music and friendships form over style trends — it has also skyrocketed to a massively economically successful event.

According to the trade publication Pollstar, the tour brought in over $300 million as of June. Forbes predicted the tour’s gross revenue could even reach a whopping $1.6 billion.

But is it possible for the tour to be the highest-grossing of all time?

August survey data from the research firm QuestionPro, provided exclusively to CNN, said it might.

According to QuestionPro data, the average attendance per show on the Eras Tour was 72,459, with an average presale and first sale ticket price of $455.78 each. If this attendance sticks, QuestionPro said Swift’s tour would bring-in a total of  $2.2 billion, becoming the highest-grossing tour ever — even topping Elton John’s “Farewell Yellow Brick Road” trek.

It’s not just the tickets that are bringing in revenue, either. A poll of over 800 concertgoers from QuestionPro, provided to CNN, found that attendees spent $291.62 each on their outfits, $214.80 on merchandise and $131.48 for food and drinks.

Swift has also been showing gratitude to her staff on tour; according to CBS News, she paid massive bonuses to truck drivers, dancers, musicians, and more who helped her on the road. Additionally, CNN reported Swift donated generous amounts to food banks in the communities where she performed.

Despite its massive success, the tour has also led to many ticketing woes as fans grasped to get tickets through Ticketmaster’s Verified Fan program. Fans cited long wait times and price gouging, with some even suing the ticketing giant. In Toronto, Swifties launched a petition against Ticketmaster after the presale ticket-drop left thousands empty-handed.

Whether or not it becomes the highest-grossing of all time, The Eras Tour is certainly not slowing down any time soon.

The tour is set to make stops in Mexico later this month, followed by gigs throughout South America in November. Then, the trek will pick-up again in 2024, running from February through August with shows in Europe, Asia, New Zealand, and Australia.

See Swift’s upcoming tour dates and a list of ticket links below.

Taylor Swift Ticket Links

Taylor Swift tickets at MEGASeats.com | 10% Off
Taylor Swift tickets at Scorebig
Taylor Swift tickets at SeatGeek
Taylor Swift tickets at StubHub
Taylor Swift tickets at Ticket Club | Free Membership
Taylor Swift tickets at Vivid Seats

Taylor Swift The Eras Tour Dates

Wednesday, August 9 – Inglewood, CA | SoFi Stadium
Thursday, August 24 – Mexico City, MX | Foro Sol
Friday, August 25 – Mexico City, MX | Foro Sol
Saturday, August 26 – Mexico City, MX | Foro Sol
Thursday, November 9 – Buenos Aires, AR | Estadio River Plate
Friday, November 10 – Buenos Aires, AR | Estadio River Plate
Saturday, November 11 – Buenos Aires, AR | Estadio River Plate
Friday, November 17 – Rio de Janeiro, BR | Estadio Nilton Santos
Saturday, November 18 – Rio de Janeiro, BR | Estadio Nilton Santos
Sunday, November 19 – Rio de Janeiro, BR | Estadio Nilton Santos
Friday, November 24 – Sao Paulo, BR | Allianz Parque
Saturday, November 25 – Sao Paulo, BR | Allianz Parque
Sunday, November 26 – Sao Paulo, BR | Allianz Parque