Guest Commentary: Seat-o-nomics
Harry Truman famously expressed a desire to consult only with “one-armed economists”. Our 33rd President wasn’t fond of counsel that…
Guest Commentary
Guest Commentary: Facebook Commerce and ticketing
A few years ago, my husband and business partner returned from a networking meeting charged up about what he called…
Guest Commentary: Transparency is the key to dynamic pricing
Earlier this year, consumers were surprised and enraged when Uber, a company that allows users to order car services through…
Editorial: TicketNews’ picks for last-minute Valentine’s Day gifts
It’s been coming for weeks and the signs have been everywhere – commercials on TV, appropriately themed baked goods, shelves…
Guest Commentary: What’s ahead for the ticketing industry in 2012
In 2012, I see so many opportunities for the ticketing industry that I barely know which one to go after…
Guest Commentary: Three steps to Facebook ticketing bliss
I think we can all agree that the use of social media as a marketing tool cannot be ignored. After…
Guest Commentary: The importance of ticket brokers
The ticketing industry is one of the most misunderstood industries in America. Unfortunately, the role and function of a ticket…
Guest Commentary: Is your pricing strategy working?
When it comes to pricing ticketed events, what works? For nearly two decades, TRG Arts has answered that question for…
Guest Commentary: Mobile ticketing, a revolutionary experience
The mobile revolution is taking over the ticketing industry. Some may think that I am overstating it because only 2…
Guest Commentary: Whom do you trust?
Late last month at a New Orleans Saints game, it was reported that several fans bought tickets that turned out…