When the NCAA Tournament kicks off every year for both the men and women, every team that enters the tourney has one goal, to reach the Final Four. While winning the championship is the pinnacle for any college program, making it to the Final Four is proof of a successful season. In men’s basketball, the UCLA Bruins and North Carolina Tar Heels are tied for the most appearances ever in the national semi-final with 18 apiece, as of 2009. For the women, the Tennessee Lady Vols hold that distinction with 18 of their own.

The Final Four is one of the biggest events in sports. On the secondary ticket market, the popularity of tickets for the Final Four is often determined by the teams involved. While that can be said for any sport, it is especially true for the Final Four. For example, in 2009, tickets were suffering due to the poor economy, but after the Michigan State Spartans qualified for the semi-finals, sales were boosted due to the tournament being in Detroit, MI.

Duke-UNC Matchup Sends Final Four Ticket Prices Skyrocketing
Duke and North Carolina, heated rivals separated by only about ten miles distance on Tobacco Road, will face off next weekend in the NCAA men’s basketball Final Four. The rivals will be joined in New Orleans by fellow “blue-blood” programs Kansas and Villanova, a set of teams that has... Read more
Chainsmokers, Jonas Brothers Added to Final Four Concert Series
The Jonas Brothers and the Chainsmokers are among the latest acts added to the Final Four March Madness Music Series lineup in April. Both artists are slated to perform at the newly-renovated downtown Minneapolis venue the Armory. The Chainsmokers will take the stage on Friday, April 5, and the... Read more
Zedd, Katy Perry To Perform During Final Four Weekend
Popstar Katy Perry and EDM mastermind Zedd are the first artists set to perform during the three-day March Madness music series next month. The music series, which will run from April 5 to 7 at The Armory in Minneapolis, will celebrate the Final Four teams in the NCAA Men’s... Read more
Summary by TicketNews Staff: The Georgia Dome in Atlanta will host the March Madness Final on Saturday, April 6. Louisville will play Wichita State at 6:05pm ET, while Michigan takes on Syracuse at 8:49pm. Read the full article here. Read more
A Final Four of big names, bitter rivals
Looking for upstarts, bracket busters or Cinderellas in this Final Four? Wait ’til next year. Actually, waiting until next year is what 64 other college basketball teams who began the NCAA Tournament three weeks ago are doing. It’s Louisville, Kentucky, Ohio State, and Kansas, each big-time programs with championship... Read more
PRESS RELEASE: “Veritix® Relationship with NCAA® Yields Another Successful Ticketing Experience for the 2011 NCAA Men’s Final Four®” Houston, TX (Veritix) April 8, 2011 – Veritix®, the Cleveland-based state-of-the-art digital ticketing, event marketing and relationship management technology company celebrates another successful ticketing experience for the NCAA Men’s Final Four.... Read more
An upset-filled NCAA Tournament in which there isn’t a no. 1 or no. 2 seed left has created the most unique NCAA Final Four ever, as well as a dream one for fans of mid-majors (not to mention the two people, out of the 5.9 million who filled out... Read more
A class action lawsuit against Ticketmaster and the National Collegiate Athletic Association (NCAA) concerning lotteries the two have conducted for years for Final Four tickets is continuing to wind its way through court, and justices are seeking an Indiana Supreme Court ruling as it moves forward. This month, the... Read more
The Seventh Circuit Court of Appeals recently reversed a lower court decision in a class action lawsuit against the National Collegiate Athletic Association (NCAA) and Ticketmaster that could jeopardize the pair’s long-standing practice of holding lotteries for Final Four tickets. The decision does not necessarily mean the NCAA and... Read more
(This story was edited on April 6, 2010 at 4:33pm EST, to properly reflect the correct team Butler defeated in the semi-finals.) RazorGator, the NCAA’s authorized ticket resale marketplace for the Final Four, reportedly has come under fire for its practice of only buying back lower level tickets for... Read more