Chicago, IL-based FirstDIBZ was founded in 2001, and according to its Web site “is dedicated to providing consumers with access to the biggest and most prestigious live events.”

The company provides ticket “forward markets,” which allow users to buy and sell rights to tickets for future events. Through the purchase of DIBZ, a fan can guarantee themselves a seat at an event, such as the Super Bowl or World Series, if a team they choose makes it to the playoffs/championship. DIBZ sell for varying amounts, depending on the team and their likelihood for making the playoffs/championship.

Users can trade the DIBZ in real-time, 24/7, on in a FirstDIBZ marketplace. The company, previously known as TicketReserve, was a pioneer in the Pre-Primary, Forward or Futures market for tickets, and other companies offer similar programs. Fans use the site to lock in rights to their favorite teams, and ticket brokers use it to hedge their bets to make sure they’ll have tickets for certain high-profile events.

The company ran into controversy in early 2009 when a couple of fraudulent sellers allegedly sold hundreds of DIBZ for the Super Bowl, for which they didn’t have tickets. The case, which was ongoing at the time this profile was written, resulted in FirstDIBZ having to refund money to hundreds of swindled customers.

“FirstDIBZ Announces Earliest Market for Final Four and National Championship Tickets” CHICAGO, IL–(Marketwire – December 29, 2008) – Online forward market pioneer FirstDIBZ today announced the launch of its Final Four and National Championship basketball ticket market. The highly anticipated FirstDIBZ market will include availability for all 340 teams... Read more
“FirstDIBZ Announces Super Bowl XLIV Ticket Availability and New Pricing” CHICAGO, IL (Marketwire) December 17, 2008 – Online forward market pioneer FirstDIBZ today announced the launch of its Super Bowl XLIV ticket market. For the first time at FirstDIBZ, the 2010 Super Bowl ticket launch will be staggered over... Read more
“FirstDIBZ Launches DIBZ Service for Hotel Rooms” CHICAGO, IL (BUSINESS WIRE) November 3, 2008 – Online forward market pioneer FirstDIBZ today announced a new DIBZ market for hotel rooms at the 2008 BCS National Championship football game in Miami. For the first time ever, fans can secure rooms by... Read more
“FirstDIBZ Announces BCS National Championship and All-Access Bowls” CHICAGO, IL. (FirstDIBZ) October 6, 2008 – Online forward market pioneer FirstDIBZ today announced its BCS National Championship and BCS All-Access Bowl markets. College football fans can purchase “DIBZ” for their team through the FirstDIBZ exchange and guarantee themselves the opportunity... Read more
For fans looking to buy tickets to the next highly anticipated event, the days of waiting outside overnight at the box office are long over, as ticket sales have gone online. Online sales have their own added difficulties to buying tickets as floods of people log on at the... Read more