Vivid Seats announced the appointment of three key leadership positions this week, bringing in a Chief Operating Officer, Chief Marketing Officer, and General Counsel, all of whom report directly to CEO Stan Chia. The ticket resale marketplace is in the process of going public through a merger with Horizon... Read more
Vivid Seats, which is in the process of going public via a merger with Horizon Acquisition Corporation (NYSE: HZAC), announced its future Board of Directors this week. The board, filed with the SEC on August 16, is chaired by David Donnini and includes nine directors with leadership in tech... Read more
Vivid Seats, SeatGeek Unveil New-Look Rebranding
Industry July 30, 2021
With live events and ticketing back in full swing, two major players announced significant rebranding efforts, with both Vivid Seats and SeatGeek drastically changing their looks. Both companies indicated that the long pause allowed time for thinking through branding strategy and reimagining their look and feel, which led to... Read more
How and when ticketing fees are disclosed to consumers has been a hot-button issue for a number of years. Most ticketing companies show one price to the consumer, only to have fees show up at the final step of the transaction – after the consumer has entered personal and... Read more
Faced with media push-back over speculative ticket listings for upcoming Springsteen on Broadway performances, Vivid Seats took the listings down, and claimed they were mistakenly in place, according to NJ.com. The denial came despite Vivid Seats speculative tickets being marked as “zone seats” – a common reference to tickets... Read more
Vivid Seats released its first quarter financial report last week, indicating significant losses due to the pandemic, but signaling confidence that things are turning around quickly. The company’s 2021 Q1 Gross Order Value was $116 million, which was a 71 percent decline from 2020s figure, but that is easily... Read more
A venue in Florida is threatening fans who have purchased tickets to an upcoming series of Jimmy Buffett concerts, saying they have no intention of honoring tickets if they were bought through resale marketplaces. The performances, taking place at Old School Square in Delray Beach, run on four days... Read more
A rumored deal that will bring Vivid Seats public via a merger with Horizon Acquisition Corporation (NYSE: HZAC) has been made official, announced by the companies early Thursday morning. Horizon, already publicly-traded, will merge with the Chicago-based ticket resale marketplace in a deal that will keep Stan Chia on... Read more
Vivid Seats is reportedly in talks to go public, a move said to be in “advanced talks” despite recent legal controversies related to the ticket resale marketplace and one of its principal investors. The Chicago-based company is reported to be in negotiations with Horizon Acquisition Corp. for the move,... Read more
Vivid Seats is hoping to put a class action to bed with a multi-million dollar settlement, according to Law360.com. The lawsuit involves consumer claims that the resale platform discontinued an existing refund policy due to the pandemic, and attempted to make it retroactive to events that were cancelled due... Read more
