London, UK (PR) — viagogo (, Europe’s leading secondary ticketing company, today announced an exciting new partnership deal with Heart of Midlothian Football Club, marking viagogo’s expansion into Scotland. The move, a first for Hearts and viagogo, also marks the first time that a Scottish team in any sport has worked with a secondary ticketing company.

This deal makes viagogo Hearts’ official and exclusive secondary ticketing partner and the new service – the Hearts viagogo Ticket Exchange – lets all Hearts Season Ticket Holders, Hearts Membership holders, and Hearts fans buy and sell match tickets to other fans in a safe, secure and guaranteed online environment. Additionally viagogo will handle the auctioning of premium tickets and hospitality packages for the club. . .

This is the first time that supporters of any Clydesdale Bank Premier League team have had this option, and it follows viagogo’s successful partnerships in the Barclays Premier League with Manchester United, Chelsea, Everton and Blackburn Rovers, in the Bundesliga with FC Bayern Munich, and in Premiership Rugby with London Wasps and Leicester Tigers.

TFL and ATBS for ticketing professionals

viagogo’s ticket exchange facility has given fans of all these clubs a way of buying tickets for all games, including otherwise sold out games, with total security and with the clubs’ endorsement. For Hearts supporters, this means that there’s no longer the need to run the risk of dealing with unscrupulous touts to get those hard-to-come-by tickets, and for the club it means that genuine fans will be able to fill the seats of others who can’t make it to individual games.

viagogo is an online secondary ticket exchange that facilitates the exchange between people who want to sell and people who want to buy live event tickets, allowing them to do so in a safe and guaranteed environment. By managing payment and delivery the company guarantees that buyers will receive their tickets and sellers will receive payment.

Eric Baker, CEO of viagogo said. “We offer Hearts fans the best way to buy or sell tickets they want or no longer need, and we do so in a safe, convenient and guaranteed way. Fans finally have the chance to purchase hard-to-get tickets without buying tickets from un-secure online vendors or match day ticket touts.”

Ali Russell, Hearts commercial director commented: “We’re delighted to be able to offer our fans a great new service by partnering with viagogo, the leading secondary ticketing company in Europe. We’re leading the way in Scotland by offering the benefit of an easy to use secondary ticketing service which will ensure our supporters are getting genuine match tickets.”

The Hearts viagogo Ticket Exchange will launch tomorrow and can be accessed through the club’s official website at

For more information about viagogo please contact
Melissa Varcoe or Adam Murray at freud communications
Tel: 020 3003 6300; Email: [email protected]

Learn more about the Insomniac web browser, designed for ticket resale professionals