Eventbrite and Twickets have announced a new integration for the secondary ticket market, now live across Australia, New Zealand, and the UK.
Eventbrite is a technology platform that allows users to organize, promote, and sell tickets to their events, powering nearly three million events each year. Twickets is a secondary ticket platform that resells tickets to concerts, festivals, sporting events, arts and theatre events, all at face value.
Users will now have the ability to opt-in to the Twickets service on their event pages, allowing attendees to resell those tickets for the same price they were purchased right from the Eventbrite platform.
Danny Hannaford, Managing Director of Twickets Australia said of the new partnership: “We are happy to be bringing face value resale to more events through the partnership with Eventbrite, giving event-goers the peace of mind that they are not only getting a fair deal, but also that they will be guaranteed entry to the event itself with an officially reissued ticket.”
Rhythm and Vines, New Zealand’s longest running music festival and Eventbrite customer, will be the first to use the new Twickets integration. The event will take place at Waiohika Estate later this year and features artists ScHoolboy Q, 2manydjs, Giggs, Netsky, and Sub Focus.
“Eventbrite and their functionality has played a big part in helping us get to the point of being a sold-out festival,” said Kyle Bell, Marketing and Partnerships Director for Rhythm and Vines. “The integration has been a seamless process for us and we’re thrilled we can now give our fans and artists the peace of mind that our festival is for their benefit and no other.”
The integration, the companies say, reflects consumers’ needs in an increasingly digital marketplace, especially when it comes to buying event tickets. They hope the partnership will allow for an easier, stress-free way to buy and sell tickets for a fair price, anytime before and right up until the event.
