While prices have cooled a bit from last week’s peak immediately after the matchup was set, tickets are still going strong for tonight’s College Football Playoff Championship game between Alabama and Georgia at Mercedez Benz Stadium in Atlanta. While tickets had been going at an average price of over $2,000 after last week’s Cotton and Rose Bowl games determined the matchup of two drivable fan bases, tickets have sold for an average price of $1,545 in the last three days, according to data from TicketClub.com.
That slight dip was aided by the introduction of a number of standing room tickets, but only brought the average sold ticket price on TicketNetwork’s marketplace down to $1,853.
With hours to go before the opening kickoff, get-in prices are currently hovering just shy of that average across the major resale marketplaces, despite the CFP decision to limit resale to mobile-only options and fan angst related to that decision. (With good reason, a Falcons game at this very stadium suffered a major system breakdown in mobile-only and had huge delays earlier this year).
Currently, the best single-ticket option is on Vivid Seats, which had a solo in Section 350, Row 13 listed at $1,715 as of mid-day Monday. Ticket Club had the lowest get-in price for a pair, with two in Section 338, Row 28 available for $3,222 for members of the service fee-free resale website. Even accounting for a $49.95 annual membership fee for a total of $3,272, that price beats the next best pair on the market (Two in section 331, Row 8 on Ticketmaster Resale) by $80. The best-price pair on Vivid stood at $3,422, while StubHub’s get-in pair was $3,494.
Looking at the upper tier pricing near midfield in the lower sections, prices were hovering in the $3,000-and-up range for all but single seats, with fees included.
One interesting case was a block of premium seats – an entire row in Section C128, right at the 50-yard-line behind Alabama’s bench – available on three of the four major resale options. Those seats, Nos. 1-14 in Row 34, were available in increments down to a single seat. Here’s how the pricing broke out depending on where they were listed:
| Ticket Club | Vivid Seats | StubHub | Ticketmaster+ | |
|---|---|---|---|---|
| One Ticket | $4,801.95 | $5,461.94 (+$660) | $5,675.49 (+$874) | N/A |
| Two Tickets | $9,595.95 | 10,916.38 (+$1,320.43) | $11,350.98 (+$1,755.03) | N/A |
| 14 Tickets | $67,123.95 | $76,369.66 (+$9,245.71) | $79,456.83 (+$12,332.88) | N/A |
While fans make their final decision on whether or not to bite the bullet and make a purchase, it’ll be interesting to see how well these prices will hold up. Given the ease of fans making the trek to Atlanta due to the proximity to both schools (Alabama is around 200 miles drive, and by far the further of the two), it’s likely that the market will remain active right up until gametime (and beyond). We’ll just have to see who blinks first between the fans looking for the best deal and those holding tickets hoping to avoid hanging on to what will be a useless mobile entry token by the end of the evening.
