The global ticketing platform Eventbrite announced today that it will expand throughout Asia, launching its first localised platform in Singapore.

As part of the expansion, Eventbrite’s Melbourne office will be a hub for new Asia Pacific operations, run under APAC GM, Phil Silverstone. Additionally, a Singapore-based Country Manager will support local event creators in the area.

While Eventbrite is debuting in Singapore, tickets are not new to this part of the world; since the platform’s inception, Eventbrite has powered more than 80,000 events and sold more than 4.9 million tickets in Singapore. So far, over 17,000 Singaporean event creators are using Eventbrite’s platform.

Eventbrite’s interest to launch in Singapore stems from the country’s diverse tastes – there is growth in community, education, and food and wine events. According to research conducted by Ray Morgan in conjunction with Eventbrite, 95 percent of Singaporeans attended an event in the past 12 months, while almost half of those surveyed said they intend to attend more events within the next year.

Additional research into Singapore’s economy shows that the majority of Singaporeans would rather spend their money on an experience, rather than a tangible item, and two-thirds of millennials attend events to share the experience on social media. Mature Singaporeans are also craving live event experiences, as more than half of people over 45-years-old attended a class or workshop this past year.

“Singapore is a nation where live experiences are deeply woven into the cultural fabric. From its dynamic arts festivals to its world-famous food scene, there’s always something new and exciting to do in the Lion City; and it’s a market we view as strategic to Eventbrite’s long-term success in the Asia Pacific region,” Silverstone said in a statement.

“We’ve been closely tracking the events market in Singapore and are excited about the quality and breadth of events taking place. Following strong organic growth of our platform in-market, we’re pleased to deliver a localised offering that will help Singaporean event creators be even more successful and look forward to deepening our understanding of the local market to best serve their needs now, and into the future.”