Dallas Cowboys fans will see an increase in regular home game tickets during the 2019 season.
According to the Fort Worth Star-Telegram, season ticket holders were told that while preseason game tickets will be lowered in price, regular-season ticket prices are increasing. The difference in price between preseason and regular season tickets is quite drastic — seats between the end zones on either side of AT&T Stadium’s field are priced at $210 for preseason games and $410 during the regular-season. Additionally, two season tickets during these sections will cost $7,500.
Cheaper seats will also see the price surge; the upper level seats during the preseason are $35, and regular season seats in the same section are $85. Generally, regular season tickets are raising at least twice the price of preseason games for each price point.
In an email to season ticket holders, the team noted they are “always evaluating feedback from our season ticket holders and adjusting policies based on that feedback.
“Historically, all tickets were priced the same for each home game, including both preseason games,” the email read. “Beginning with the 2019 season, this variable ticket pricing will result in a decreased price for preseason and a higher rate for regular season home games.”
“Single game tickets will continue to be sold at a higher price than season tickets, ensuring that you, our most loyal customers, receive the greatest value from your Dallas Cowboys season ticket purchase.”
The Cowboys are set to kick-off their preseason games in San Francisco for a match against the 49ers in Week 1, followed by their first game at Honolulu, Hawaii’s Aloha Stadium against the Rams on August 17. From there, they’ll play their final two preseason games at AT&T Stadium against the Houston Texans in Week 3 and Tampa Bay Buccaneers on August 29.